Last year, holiday shoppers spent $2.74 billion on Black Friday alone, and email marketing was the #1 driver of those sales. But here’s the thing: the week surrounding Black Friday and Cyber Monday has the highest email volume of the holiday season. Continue reading
Do you feel as though your attention span is getting shorter? You are probably right. And you are not alone. Continue reading
Good Monday morning marketers! Let’s get moving with a few recent items from the Interweb.
More email is not always better (but it can be)
And we’re off on another work-week, marketers! Here are a few news items to get you off to a running start (like this dachshund—in case you didn’t get the connection). Continue reading
We’re quickly coming up on the day that America celebrates the adoption of the Declaration of Independence – the announcement by the 13 colonies that severed their political connections to Great Britain.
This year, thanks to success of the Broadway show Hamilton: An American Musical, the Continue reading
Happy Monday marketing mavens! Let’s kick off the week with a few news items. Enjoy!
Drive ROI with email newsletters
More and more sports and entertainment brands are using live data to create second screen, app-like experiences in email. A recent PUMA email is a great example of this move toward Continue reading
They’re now in their late teens to mid-thirties. There are more than 75 million of them in the United States – making them, according to the U.S Census, the largest living generation of Americans. They have an estimated annual buying power of more than $200 billion. Continue reading
Howdy, marketers. It’s Monday again already. Here are a few news items to help get your week started. Continue reading
The following guest post was written by Scott Cornell. Scott is the SVP of Strategy at Pierry Software. For over 25 years, Scott has helped major brands such as Home Depot, Walmart, Verizon Wireless and Tory Burch grow their revenue by leveraging big data, segmentation, relevant dynamic content and the latest digital marketing innovations. Continue reading