Category Archives: Retail

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[eBook] How to Elevate Your Rewards Program with Email

Marketers have plenty of reasons to invest in their rewards program: your rewards members are your biggest fans and brand advocates, and a good rewards program can boost the lifetime value of your customers. But are you also using emails to deliver the highly personalized messages your most loyal customers crave?
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[Infographic] Get Ready for Black Friday & Cyber Monday 2015

The holiday season always manages to sneak up without warning. Halloween is fast approaching in just two months and Thanksgiving and Christmas follow right behind it.

Marketers: don’t let this time of year stress you out! We’ll be releasing a five part holiday content series aimed at making marketers’ lives much easier. Continue reading

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How Online Fashion Retailers Are Using Customer Data in Email Marketing Programs

This is a guest post by Netta Kivilis, Head of Marketing at Custora

We recently analyzed data from some of the fastest-growing online fashion, accessories, and lifestyle retailers in North America — brands such as Bonobos, Crocs, Trunk Club, The Tie Bar, Live Out There, and Choxi. Our goal was to understand what makes these high-performance retailers different from everyone else, and how these differences led to a growth rate that is almost double that of the overall average e-commerce industry.

We supplemented the quantitative findings with insights and advice shared by some of the retailers included in the study. You can learn more and download the full research report here.

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