Valentine’s Day is here, and according to the National Retail Federation, those who are celebrating are expected to spend an average of $161.96 this year. And while customers are getting ready to spend a grand total of $20.7 billion in cards, outings, and novelty gifts, marketers are getting creative and delivering exceptional campaigns. Here’s one of our favorite Valentine’s Day campaigns.
With Thanksgiving, Black Friday, and Cyber Monday behind us, and Christmas still ahead of us, now is a very good time to check in on how 2018 holiday spending is trending. So, we teamed up with BounceX to recap the biggest takeaways from Black Friday 2018.
Now that the dust has settled from Cyber Week 2018, we can take a look back on some the most impressive shopping stats of the season thus far. Continue reading
Marketers have plenty of reasons to invest in their rewards program: your rewards members are your biggest fans and brand advocates, and a good rewards program can boost the lifetime value of your customers. But are you also using emails to deliver the highly personalized messages your most loyal customers crave?
The retail industry has entered a phase of transformation. Continue reading
Customer expectations for Black Friday are evolving and brands are beginning to change their approach to what was historically one of the busiest in-store shopping days of the year. Continue reading
Email marketing has been the workhorse of marketing for a long time. Despite the hype around social media and mobile marketing, email is still one of the most valuable tool for businesses. Continue reading
If you’re a retailer — big or small — you’re most likely competing with Amazon for customers. And that’s probably not news to you. But what may be surprising is how many of your email Continue reading
Even though we’re barely into September, for the past two weeks, everyone’s been buzzing about Holiday 2015. We have too: last week we released this infographic as the first part in our holiday content series. Continue reading
The holiday season always manages to sneak up without warning. Halloween is fast approaching in just two months and Thanksgiving and Christmas follow right behind it.
Marketers: don’t let this time of year stress you out! We’ll be releasing a five part holiday content series aimed at making marketers’ lives much easier. Continue reading