Category Archives: News

8 Digital Marketing Trends to Watch

Want to know which digital marketing trends to keep an eye on?  While some of these trends have been in the works for a long time, they’re all picking up some serious momentum as we approach the end of the year. Here’s a roundup of what to expect: 

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The 4 Biggest Takeaways from Google’s “Micro-Moments” Research

According to Google, the new “battleground” for brands is the micro-moment. These are moments that are intricately interwoven with mobile behavior, usage, and psychology. Basically, the moments we’re trying to figure a problem out and pull out our smartphones to help solve it.

Marketers have been facing these challenges for a while now. That’s why there’s been so much talk about “omnichannel” and “multichannel” strategies.

The purchasing cycle for your customers today is anything but linear. Customers are bringing their phones to their stores and consulting them instead of salespeople on the floor. They’re using phones for directions, to settle arguments, and all sorts of other activities.

Here are the top biggest takeaways from Google’s research:

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Weekend Reading: Test Your Website for the Apple Watch, The Real Definition of Responsive, and More

Happy Friday! This week has been a busy one at Movable Ink. Aside from talking about how Nickelodeon used contextual marketing to create “share-together” experiences for recipients, we’ve been getting ready for some big webinars.

Next week, on April 30 @ 1pm EST, we’re hosting How to Build Next Generation Responsive Emails with Litmus. Right after that, on Tuesday, May 5 @ 1pm, we’re hosting How to Bounce-Proof Your Marketing with BounceExchange.

Both webinars are sure to be really helpful and informative! Check them out if you’re interested.

We’ve also been keeping track of the latest about the Apple Watch as it first hits stores. Read about how to test your website for the watch and more below:

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Weekend Reading: Google’s Mobile-Acalypse, Email Marketing in the UK, Cross-Channel Marketing in 2015

Happy Friday!

This week, we’ve been talking a lot about responsive email design and showing examples of travel and hospitality emails that are using different elements of dynamic, contextual content.

Meanwhile, there’s been a renewed focus on responsive design in general. Google’s mobile algorithm update on April 21 is set to cause something of an SEO apocalypse among websites that aren’t mobile-optimized. Econsultancy recently released an exhaustive report on UK email use and Experian broke down the challenges and opportunities in the digital marketing landscape this year.

Here are those three stories for some light weekend reading:

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Google’s New Mobile Algorithm Testing Tool Will Hurt Your Feelings

A Mobile Testing Tool from Google Shows How Bad Your Website is on Mobile.

We know. You spent a lot of time and money designing your website. It’s branded, it’s got great content, it’s got a nice logo. Google’s “Mobile-Friendly Test” doesn’t care.

If you head on over to the tool, be warned: your feelings might get hurt. The Mobile-Friendly Test is basically an automatic complaint generator: “Text too small to read,” “links too close together,” “content wider than screen.”

Google’s plan is to start making these complaints heard on April 21. At that point, websites that aren’t mobile-friendly are going to take a nosedive in mobile search results.

At Movable Ink, we couldn’t help but wonder what would happen if this applied to email marketing. Google’s Gmail has over 500 million users worldwide, but 42% of marketers “rarely or never” create responsive emails.

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World’s Largest Permission Based Email Marketing Services Company Affects Wide Range of Major Brands – List Continues to Grow.

If you are an Epsilon customer you need to read this.