Category Archives: Marketing News

Dining Communications in the Age of Coronavirus

Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all. 

The novel coronavirus is having a massive influence on the global economy and marketers need to be able to respond and adapt to a quickly changing landscape. That’s why Movable Ink’s client strategy team is sharing industry-specific tactics that quick-serve restaurants can employ to maintain transparency and keep customers at the core of their critical communications.

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Entertainment Communications in the Age of Coronavirus

Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all. 

The novel coronavirus is having a massive influence on the global economy and marketers need to be able to respond and adapt to a quickly changing landscape. That’s why Movable Ink’s client strategy team is sharing industry-specific tactics that entertainment brands can employ to maintain transparency and keep customers at the core of their critical communications.

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Financial Services Communications in the Age of Coronavirus

Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all. 

The novel coronavirus is having a massive influence on the global economy and marketers need to be able to respond and adapt to a quickly changing landscape. That’s why Movable Ink’s Client Strategy team is sharing industry-specific tactics that financial services brands can employ to maintain transparency and keep customers at the core of their critical communications.

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Technology Communications in the Age of Coronavirus

Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all. 

The novel coronavirus is having a massive influence on the global economy and marketers need to be able to respond and adapt to a quickly changing landscape. That’s why Movable Ink’s client strategy team is sharing industry-specific tactics that technology brands can employ to maintain transparency and keep customers at the core of their critical communications.

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Travel Communications in the Age of Coronavirus

Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all. 

The novel coronavirus is having a massive influence on the global economy and retail marketers need to be able to respond and adapt to a quickly changing landscape. That’s why Movable Ink’s client strategy team is sharing industry-specific tactics that travel marketers can employ to maintain transparency and keep customers at the core of their critical communications.

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4 Coronavirus Response Emails That Put the Customer First

As the novel coronavirus continues to spread globally, several brands are showing that effective critical communications start at the top. Regardless of vertical, senior leaders are using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. These top-of-mind emails are the first step in a cohesive communications strategy.

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5 Critical Communications Lessons Marketers Can Learn from the Coronavirus

No one wants to be the downer who fears the sky will fall at any moment, but recent events have proven that organizations have to be prepared for emergencies at any point. Coronavirus has understandably caught companies across all industries and geographies by surprise, and communications leaders around the world are rushing to respond.

Developing a plan for your critical communications is just as important as creating your ongoing marketing calendar. But what do you do when you have to take unprecedented actions in what seems like a moment’s notice?

Don’t fret! Here are some guidelines for communicating with customers during these unexpected moments:

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