How do you send customers personalized offers at scale? Check out how Rite Aid created a fully automated email experience that allowed customers to clip personalized coupons directly to their wellness+ card in the latest edition of the Inkredible 5.
Fall is officially here, and you know what that means: it’s time to unveil the most inkredible email campaigns of the season! Continue reading
Summer is nearly over, and you know what that means: the busy holiday season is almost here. Many email marketers will be on the hunt for fresh new ways to engage their customers in their upcoming campaigns for the fall season, holiday season, and beyond. Continue reading
Now that spring is (finally!) in the air, what better time to refresh your email campaigns? By using email content that changes at the moment of open, you not only have the opportunity to wow your customers, you can meet their biggest needs with email content that speaks to each and every one of them. Continue reading
2016 was the year of stepping up your email game. We saw countless brands get more innovative in the inbox and embrace contextual marketing. We featured many of those brands in our quarterly lookbook, the Inkredible 5 Continue reading
Want to start sending contextual emails in 2017, but you’re not sure where to get started? Sometimes a little inspiration goes a long way. Continue reading
B2B marketers face a lot of unique challenges. There are longer and more complex sales cycles, as well as more decision makers to please. And once you get a customer, keeping them happy Continue reading
2016 is almost upon us. As you consider which plans and resolutions to make (and break), why not take a look at the emerging e-commerce marketing trends for the year ahead! Continue reading