Marketers spend so much time planning ideal purchase funnels for their customers, but in this day and age, is that really practical? Just think about your own lifestyle and habits. You have any number of screens, devices, and platforms available at a given time, and the path to purchase is hardly ever a straight line.
Marketers struggle with creating meaningful visual experiences at scale. That’s why we’re helping marketers raise the bar when it comes to creating unique, visual experiences across email, web, and display with our Visual Experience Platform.
There’s a massive shift happening in customer engagement strategies, and that change revolves around your creative. Creative is king, but at this stage in the game, plenty of marketers aren’t prepared to keep up with a visual-first audience. Just think about it. The content creation process is usually so labor-intensive that your team is consumed just by the grand task of getting things out of the door – especially when it comes to creating multi-channel campaigns. Continue reading
Is it us, or is 2018 just flying by? If you’re like us, you move pretty quickly too. As marketers, we’re always in motion: moving forward, innovating, and stopping at nothing to solve our clients’ biggest challenges. Continue reading
What are your marketing resolutions for 2018? If “focusing more on existing customers” isn’t on your list, you might want to scribble that one down. Continue reading
If you’re like a lot of marketers, you’re already looking ahead to 2018 and wondering: “How can I get bigger, better results?” Continue reading
Last week, we gave you a peek inside the Movable Ink Platform and showed our updates that make it easier than ever to activate your data. Continue reading