Category Archives: Email Marketing

Happy Re-engagement! 5 Messages That Make It Happen

Re-engaging your audience requires finesse, good timing, persistence, and a sense of humor. That’s why it’s so challenging. Your recipients know you – have perhaps bought from you – but they have become disinterested. Now you must win them back. The good news: You can pull it off. Continue reading

The Inkredible 5: NBA

How do you keep your audience up to date when your lineup changes every day? The NBA wanted to make sure their subscribers knew exactly when to tune in and show up to support their favorite teams. But with over 50 games scheduled per week, it was challenging to personalize every email at scale. Normally this would mean a lot of grunt work for an unlucky marketer, but the NBA knew there had to be a better way. Continue reading

The Inkredible 5: ADT

How do you encourage customers to increase their usage? ADT wanted to show new users how much they’ve used their security systems so far and encourage them to amp things up. They needed to make sure their email was an engaging and helpful way to welcome users into the ADT family and knew data visualization was the way to go. Out of the new users, 82% found the email helpful, and the campaign increased open rates by 300%.
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The Inkredible 5: Weight Watchers UK

How do you make sure each of your members feels special? Weight Watchers UK wanted a scalable way to make sure each new member felt connected and engaged. A limited-time offer was the way to go, but it needed feel exclusive and personal to each and every recipient. Continue reading

The Inkredible 5: Philosophy

How do you encourage your audience to participate? Philosophy was wrapping up the first of their brand new loyalty program and wanted to make sure their subscribers were participating and ready to earn some points. But the design-savvy brand wanted something much more engaging and personalized than an ordinary recap email. Continue reading

Gamification: Fun for Consumers, Strategic for Marketers

Gamification is just what it sounds like – the process of implementing a game dynamic in an area that normally wouldn’t include it – with the goal of engaging your users. Gamification has been part of email marketing since someone decided to include a quiz in a message or invited subscribers to participate in a drawing for a prize – which means it’s been around a very long time. But it’s still going strong. Continue reading