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Depending on your campaign goals, there are many ways to measure the success of your email program – you can focus on open rates, read length, conversions, retention metrics, but there is one metric that is the most ubiquitous one of all – your click-through rate. Continue reading
When you incorporate user-generated content in emails, you can get your audience involved and inspired and shave precious hours off of your production time. So, Liz Tashik, our Associate Account Director, teamed up with our friends over at Curalate to share her best UGC advice in a webinar. Continue reading
The following blog post was written by Andrew LeClair, Product Marketing Manager at Pega.
111 BILLION emails are sent to consumers every day. But, with only 3.8 Billion email users worldwide, this means that the average consumer can receive up to 30 emails per day from brands trying to sell them something. That’s a lot. There’s no way that all of those emails can resonate – and the numbers prove it.
For the people who take them, surveys can be fun, fast, and educational. But building them is a very different story. Questions can be worded in any number of ways – which way is best? How many questions is too many, or too few? Then you have to analyze and share results. Continue reading
Re-engaging your audience requires finesse, good timing, persistence, and a sense of humor. That’s why it’s so challenging. Your recipients know you – have perhaps bought from you – but they have become disinterested. Now you must win them back. The good news: You can pull it off. Continue reading
How do you keep your audience up to date when your lineup changes every day? The NBA wanted to make sure their subscribers knew exactly when to tune in and show up to support their favorite teams. But with over 50 games scheduled per week, it was challenging to personalize every email at scale. Normally this would mean a lot of grunt work for an unlucky marketer, but the NBA knew there had to be a better way. Continue reading