Category Archives: Email Marketing

6

Campaign Spotlight: PANDORA UK

Valentine’s Day is here, and according to the National Retail Federation, those who are celebrating are expected to spend an average of $161.96 this year. And while customers are getting ready to spend a grand total of $20.7 billion in cards, outings, and novelty gifts, marketers are getting creative and delivering exceptional campaigns. Here’s one of our favorite Valentine’s Day campaigns.
Continue reading

CrowdTwist Promo Header

[eBook] How to Elevate Your Rewards Program with Email

Marketers have plenty of reasons to invest in their rewards program: your rewards members are your biggest fans and brand advocates, and a good rewards program can boost the lifetime value of your customers. But are you also using emails to deliver the highly personalized messages your most loyal customers crave?
Continue reading

Pega- Why Irrelevant Emails Are Killing Your CLV

Ugh, Another One? Why Irrelevant Emails Are Killing Your CLV

The following blog post was written by Andrew LeClair, Product Marketing Manager at Pega

111 BILLION emails are sent to consumers every day. But, with only 3.8 Billion email users worldwide, this means that the average consumer can receive up to 30 emails per day from brands trying to sell them something. That’s a lot. There’s no way that all of those emails can resonate – and the numbers prove it.

Continue reading

Embedded Surveys in Email

Email’s Secret Engagement Weapon: Embedded Surveys

For the people who take them, surveys can be fun, fast, and educational. But building them is a very different story. Questions can be worded in any number of ways – which way is best? How many questions is too many, or too few? Then you have to analyze and share results. Continue reading

Happy Re-engagement! 5 Messages That Make It Happen

Happy Re-engagement! 5 Messages That Make It Happen

Re-engaging your audience requires finesse, good timing, persistence, and a sense of humor. That’s why it’s so challenging. Your recipients know you – have perhaps bought from you – but they have become disinterested. Now you must win them back. The good news: You can pull it off. Continue reading