Category Archives: Email Marketing

9 Common Email Grammar Mistakes (And How to Fix Them)

Writing is an important part of most email marketers’ job descriptions. Most of us do a lot of it every day. But even with all our experience, sometimes we’re not sure we are using the correct word (or punctuation mark) in the right way. And there isn’t always a handy automated feature to come to our rescue. Continue reading

12 Best Practices for Creating Effective Surveys

Surveys can provide email marketers with invaluable customer insights. But there’s a science to developing surveys that actually get you the info you need. To help you make your next survey as effective as possible, we’ve put together an even-dozen list of best practices from survey experts. Continue reading