Magenta Friday is a workshop tailor-made for marketers ready to crush their goals and create industry-leading marketing experiences. Seven marketing visionaries took to the (virtual) stage with sessions you don't want to miss.
Reduce, Reuse, Recycle: How Marketers Can Prepare for the Unknown
With changing customers preferences and shifting global circumstances, marketers always need to act fast. With a reduce, reuse, recycle approach, marketers can both boost efficiency and be prepared to react quickly to new business demands.
Every marketer wants to enhance the customer experience, but how can they create one that’s so strong that customers are willing to give them a second chance when they inevitably make a mistake? The key is to be quick, clear, and kind.
Featured Post
Email Newsletter Essentials: 5 Tips to Captivate Customers
Newsletters are an effective way for brands to build thriving relationships with their customers. With these 5 strategies, enhance your newsletters with automation and personalization to make the most of every deployment.
Featured Post
ESPN: Designing with Movable Ink in Mind
As the hub for sports and entertainment, ESPN needed data-driven, relevant marketing campaigns to keep customers close to the action. Discover how they seamlessly created personalized, engaging experiences to really score with customers.
Digital Marketing
How to Maximize Credit Card Loyalty
Summer is on its way, and financial services marketers have driving credit card use top of mind. Discover how you can use personalization to optimize the credit card customer experience and drive loyalty for years to come. ...
Digital Marketing
The 3 Keys Takeaways from Braze’s Global Customer Engagement Review
Boosting customer engagement is the bread and butter of marketing. In this breakdown of Braze’s latest customer engagement report, discover the current global customer trends along with action items your team can begin today. ...
Digital Marketing
Destination, Inspiration: Why Travel Brands Need an Inverted Marketing Funnel
Customers have the travel itch, but slow-going logistics can stand in the way of booking that dream vacation. To remedy that obstacle, travel marketers need to use an inverted funnel approach to ignite inspiration and action.
Digital Marketing
The Attention Recession: How Streaming Companies Build Retention Campaigns in Tight Media Market
The economy isn’t the only recession marketers need to combat. The attention recession is here, and streaming brands need to shift their communications to boost retention. Learn the key strategies to enhance your messaging and nab loyalty. ...
Digital Marketing
Recession-Proof Marketing: Fuel Retention with Omni-Channel Personalization
When the economy is uncertain, customer retention is top-of-mind for marketers. Now is the time to recession-proof your marketing by enhancing the customer experience using automated omni-channel personalization.
Digital Marketing
Avoiding the Race to the Bottom: How to Optimize the Marketing Experience and Break the Cycle of Discount-Based Strategies
It’s tempting to look to discount-based strategies for quick wins, but marketers know this can lead customers to only look for the lowest price. Instead, discover how you can optimize the marketing experience and foster true brand loyalty.
Digital Marketing
The 2023 Marketing Predictions Guide
From emerging technology to fiercer competition, the marketing landscape is always evolving. Get a head start on the year with 2023 predictions from Movable Ink’s Strategy Team, covering global trends and industry-specific insights.
Digital Marketing
Maximize Revenge Travel: How Marketers Can Foster Trust Through Sustainability
Revenge travel means customers are making up for lost time. But priorities have shifted, with customers focusing on traveling sustainably. Discover how personalized messaging optimizes the travel surge and can inspire conscientious choices.
Whether you’re trying to enhance the performance of your campaigns or leverage data to build better emails, Movable Ink can help you use your data to better power customer communications and drive user engagement. Request a demo to try it out for yourself.
