Category Archives: Data

7 Ways to Balance Personalization and Data Protection

Consumers like personalization, they really like it.  According to a Gartner study, “81% of consumers want brands to get to know them and understand when to approach them and when not to.” But consumers are also wary of sharing the data that marketers need to create their messages, as indicated by a study of 4000 consumers that showed that 68 percent of respondents are fearful of how marketers will use that data. Continue reading