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Consumers like personalization, they really like it. According to a Gartner study, “81% of consumers want brands to get to know them and understand when to approach them and when not to.” But consumers are also wary of sharing the data that marketers need to create their messages, as indicated by a study of 4000 consumers that showed that 68 percent of respondents are fearful of how marketers will use that data. Continue reading
Depending on your campaign goals, there are many ways to measure the success of your email program – you can focus on open rates, read length, conversions, retention metrics, but there is one metric that is the most ubiquitous one of all – your click-through rate. Continue reading
Just when you settled into a post-GDPR routine, there’s a new consumer privacy law that should be on your radar. CCPA, which stands for the California Consumer Privacy Act, goes into effect on January 1, 2020, and will have massive implications for marketing in the US. Lucky for you, there’s plenty of time to get ahead of the game. Continue reading
The following post was written by Jason Witt, Digital Group Creative Director, Epsilon Continue reading
Customer data is the lifeblood of successful email marketing. Continue reading