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Personalized, data-driven email content is one of the most effective ways for driving customer engagement. One of the best emails you can use to showcase all that great data? Year-in-review emails. Continue reading
Want to know how consumers are interacting with email in 2018? Curious to learn about the actions they take before they convert? Want to know if iPhone users open more emails than Android users? Continue reading
Memorial Day deals are almost as much of a tradition as barbecues on the holiday weekend, and Memorial Day 2017 saw lots of deals – especially in the inbox. Continue reading
It’s no secret that customers frequently switch products and service providers due to increasingly compelling offers from competitors. We see these battles play out in travel, entertainment, ecommerce and every industry in between. Continue reading
The Oscars present a huge opportunity for email marketers across all industries to reach out to their subscribers: those in media, entertainment, retail and more delivered campaigns this past weekend. But how do consumers actually interact with email during a big entertainment event? Continue reading
Super Bowl Sunday is one of the biggest advertising days of the year, with companies of all sizes offering limited-time promotions. We don’t typically think of the Super Bowl as an email marketing opportunity, but perhaps we should. Continue reading