As the number of global internet users rises, language and cultural differences remain as stumbling blocks to communicating across borders. And since nearly 6 in 10 international marketers don’t have support in all the markets in which they operate, there needs to be an efficient solution to help them localize.
A little over a year ago marketers across the globe were scrambling (or dragging their feet) to make sure their companies were GDPR compliant. But despite the fearmongering, GDPR wasn’t all doom and gloom.
Want to know why leading brands are turning to Movable Ink to power consistent, relevant, and unique visual experiences across email, web, and display? Continue reading
Depending on your campaign goals, there are many ways to measure the success of your email program – you can focus on open rates, read length, conversions, retention metrics, but there is one metric that is the most ubiquitous one of all – your click-through rate. Continue reading
In our latest report, we took a look at the biggest consumer trends: how much people spent (and where), the customer journey, and the interactions between consumers and brand emails. Continue reading
Personalized, data-driven email content is one of the most effective ways for driving customer engagement. One of the best emails you can use to showcase all that great data? Year-in-review emails. Continue reading
Want to know how consumers are interacting with email in 2018? Curious to learn about the actions they take before they convert? Want to know if iPhone users open more emails than Android users? Continue reading
According to Adobe, consumers spent a record-breaking $6.59 billion dollars during Cyber Monday alone, a 16.8% increase over 2016. That makes Cyber Monday 2017 the biggest shopping holiday in history! Continue reading
The following article originally appeared on MultiChannelMerchant. You can see the original post here. Continue reading
Each quarter, we take a look at the changing ways that consumers interact with their emails: the devices they use, the days that are most popular for reading email, their always-fluctuating attention spans, and more. Continue reading