Category Archives: Contextual Marketing

EEC Recap: How the NBA Got Personal with Movable Ink

We were proud to kick off day one with a presentation given by Stefanie Fertitta, Manager of Fan Engagement & Marketing at the NBA and Liz Tashik, our Associate Account Director. If you couldn’t make it out to Savannah, we’ve got your back. We’re sharing what attendees learned about how Movable Ink and the NBA work together to keep fans engaged with emails powered by API automation, dynamic segmentation, and creative personalization, all while cutting down production time.

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3 Ways to Get Ready for Your Holiday Marketing

Now that we’ve put the Fourth of July in the rearview mirror, it’s time for marketers to focus on… Christmas? That’s right. And Thanksgiving, and Black Friday, and Cyber Monday. And all the other big days that add up to marketers’ most-important season. Continue reading

[Lookbook] The Summer Inkredible 5

Summer is nearly over, and you know what that means: the busy holiday season is almost here. Many email marketers will be on the hunt for fresh new ways to engage their customers in their upcoming campaigns for the fall season, holiday season, and beyond. Continue reading