We were proud to kick off day one with a presentation given by Stefanie Fertitta, Manager of Fan Engagement & Marketing at the NBA and Liz Tashik, our Associate Account Director. If you couldn’t make it out to Savannah, we’ve got your back. We’re sharing what attendees learned about how Movable Ink and the NBA work together to keep fans engaged with emails powered by API automation, dynamic segmentation, and creative personalization, all while cutting down production time.
Martech as we know it has reached a turning point. Investments aren’t paying off like they used to. Marketers are spending more on martech, but only 28% of them feel they are keeping up with the overall growth of the martech landscape. Continue reading
We’re thrilled to announce our clients, House of Fraser, won the eCommerce Award for Best Fashion eCommerce. “The Blackout” campaign was a finalist in four different categories. It’s that good.
When it comes to marketing, consistency is key. You want your brand to be immediately recognizable each time a consumer comes into contact with your brand. Continue reading
Customer data is the key to relevant marketing, and intelligent content is making personalization more accessible than it’s ever been. And while customers generally love to see content that’s tailored to them, there can be a huge disconnect is that content isn’t executed correctly. Continue reading
Now that we’ve put the Fourth of July in the rearview mirror, it’s time for marketers to focus on… Christmas? That’s right. And Thanksgiving, and Black Friday, and Cyber Monday. And all the other big days that add up to marketers’ most-important season. Continue reading
We have a marketing problem on our hands. The days of one-size-fits-all messages are long gone, but what if I told you most brands are using segments that are far too broad? There’s no reason why we should be marketing to a 32-year-old luxury seeker and 35-year-old bargain shopper the same exact way. Continue reading
What if you could recommend products in your emails based on your customer’s weather conditions and location at the moment of open? That would be a pretty useful campaign, huh? Continue reading
Any company with multiple locations knows the challenge of communicating with customers nationwide. Continue reading
Summer is nearly over, and you know what that means: the busy holiday season is almost here. Many email marketers will be on the hunt for fresh new ways to engage their customers in their upcoming campaigns for the fall season, holiday season, and beyond. Continue reading