Category Archives: Content Marketing

[Vodcast] Retail Marketing Recovery: Tactics for Success in 2021

2020 has been anything but business as usual for digital marketers. Substantial e-commerce growth combined with various local and national lockdowns have challenged retailers to react and adapt at unanticipated speeds. Now, with 2021 in sight, the focus must shift to preparing for another unpredictable year ahead. In this episode of Ink Tank, Becki Francis from Movable Ink’s Strategy Team is joined by Ross Williams, VP of Retail at Emarsys, to reflect on a transformative year and discuss the importance of baking agility into our 2021 plans.

Continue reading

5 Brands That Got Inclusive Marketing Right in 2020

This is a guest blog post from Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable – a Movable Ink Exchange Partner.

These days, we live in a world of nearly infinite supply: Markets are flooded with businesses and brands offering the same solutions, services or products. How are marketers supposed to stand out in a sea of similarities? 

By listening to consumers, of course! And 71% of consumers are saying that they prefer to buy from companies that embrace their values. If you think that’s a big number, embrace another; 85% of Millennials stress the importance of value alignment. And they exercise that conviction.

Marketers who want to appeal to today’s consumers, and stand out, need to master the foundation of mission-driven marketing: Inclusivity. 

How can you make your marketing more inclusive? Read my list of five brands that got inclusive marketing right in 2020 (and why they made the list)!

Continue reading

Inkredible Opportunities, December 4

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

Continue reading

[Partner Event Spotlight] Join us at Airship’s Elevate

Movable Ink is a proud sponsor of Elevate, Airship’s global conference for customer engagement! Register now to save your seat on December 10th for a day filled with fresh insights on best practices from leading brands like NBC Sports, DAZN, and Alaska Airlines,  actionable ideas from breakout sessions with peers, and key insights from top digital experts.

Tune into our virtual session with The Very Group at 1:45 pm GMT & 1:15 pm EST, where Carly O’Brien, Chief Marketing Officer at The Very Group, and Craig Clayton, Sr. Director of Client Solutions at Movable Ink will discuss how to stand out from the crowd in a COVID-19 world and create personalized customer experiences across channels. Don’t forget to stop by our virtual booth to check out the latest and greatest from Movable Ink. 

Continue reading

For Better Personalization, Brands Need to Embrace More Data

This is a guest blog post from Rew Golding, Head of Partnerships & Alliances at Upland CXM – a Movable Ink Exchange Partner. Having worked in Marketing and Customer Experience for over 15 years, Rew heads up Upland CXM’s Global partner team bringing together best of breed partnerships to drive value for all CXM customers.

Many brands today seem to be racing to get the most data. But having a lot of data can be paralyzing to marketers. How can you best act on data when there’s so much of it?

It’s less so about acquiring as much data as possible but knowing how to analyze the most relevant data as possible in a way that does not limit our resource of time. Therefore, brands need tools that make the data we rely on usable. Brands need data to be plentiful, accessible, and actionable with their current marketing tech stack.

Continue reading

The Future of Retail: Data Integration

Companies have access to more customer data than ever before, allowing them to create personalized experiences that drive engagement. But in order to make use of this information, they first have to organize and unify the data, which can be a tall order considering the ever-growing number of channels in today’s market.

Continue reading

How Your Product Catalog Can Drive More Effective Marketing

This is a guest blog post from Kara Holthaus, VP of Client Services at SmarterHQ – a Movable Ink Exchange Partner.

Holiday shopping is in full swing, and like most things in 2020, it’s looking a bit different than in years past. In the COVID-19 era, shoppers are more cautious about browsing in-store (let alone for doorbuster days like Black Friday), shipping delays have become an expectation, and consumers may be more conservative with their gift lists.

Thanks to these changes and the added pop-up shopping extravaganzas like Amazon’s Prime Day, it’s more pertinent than ever for brands to capture their customer’s attention and create a seamless consumer journey across all channels.

By using their product catalog to drive marketing campaigns, retailers can communicate with their customers through personalized interactions, and ensure shoppers are getting what they want, when they need it. 

Here are four ways brands can use their product inventory to come out on top this holiday season.

Continue reading

Festive Favourites: Movable Ink’s Holiday Playlist

Whether you’ve had your tree up for two months or two minutes, bought all your gifts in the Black Friday sales, or just woke up this morning wondering how it could possibly be December…we’ve finally reached ‘the most wonderful time of the year!’ (Though, the bar is low in 2020).

Holiday music is an essential part of the season’s celebrations, so we asked the Movable Ink team for their favourite Christmas tracks and put together this Spotify playlist.

Continue reading

4 Critical Steps Before You Start Personalizing Your Mobile App

This is a guest blog post from Michael Lavoie, SVP of Customer Success at Airship – a Movable Ink Exchange Partner.

Today’s on-the-go consumers demand a personalized experience no matter where they choose to engage—including on your mobile app! Plus, your app users are likely some of your most loyal and valuable customers. That makes delivering a personalized experience through your app an absolute imperative as you work to grow their lifetime value.

While brands have had years to perfect their email personalization practices, getting started with app personalization requires some new ways of thinking. At the Re(Think) by Movable Ink event, I teamed up with Strategic Services Lead Jennie Lewis to discuss trends, best practices and four critical steps to take before you begin personalizing your mobile app. 

Continue reading

Inkredible Opportunities, November 20

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

Continue reading