This week Movable Ink’s Strategy Team presented a webinar addressing Apple’s upcoming iOS 15 privacy changes that will affect how brands personalize their email communications, market to consumers, and measure campaigns. 

The webinar offered tactics every marketer should keep in their back pocket in preparation for privacy changes. In case you missed it, here are the key takeaways from the webinar to keep in mind. 

By Shannon Cook, Director, Go-to-Market Enablement – Mobile Channel

Apple’s latest announcement at the WWDC unveiled new consumer privacy measures that have some brands wondering if they come at the expense of their marketing strategies. Coming in September, features like Apple Mail Privacy Protection and App Privacy Reporting will give Apple users more control and visibility into their data. Once released, App Privacy Reporting will let users easily see which apps they’ve permitted to access their data. At the same time, Mail Privacy Protection will prevent email senders from using invisible pixels to collect information about the user and masks IP addresses. Without these pixels, marketers will be unable to detect email open activity or location information based on IP address.

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

As a company focused on inspiring more human expression, connection, and celebration, the 1-800-FLOWERS.COM, Inc. e-commerce platform – which features more than a dozen brands – has become a popular destination for consumers to connect with the important people in their lives. With connection and expression becoming more important than ever, the company recently accelerated its customer engagement efforts – building relationships with customers beyond the transactional process and fostering a real sense of community and belonging.

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

By Shannon Cook: Director, GTM Mobile Enablement

Time is of the essence. When someone receives a mobile notification or opens an app with only a few seconds to spare, brands have a small window to grab their attention. “The average human attention span has fallen from 12 seconds to eight seconds,” Retail Dive writes about the challenges facing mobile marketers. “That is shorter than the attention span of a goldfish.”

How Restaurants Can Convert New Customers to Loyal Guests

By: Alex May, Associate Director, Strategy – Travel, Hospitality & QSR

Though the Pandemic accelerated digital growth within the Food Services industry, it also weakened brand loyalty for many restaurants. As online orders increased, the majority came from guests who had never previously dined with a given brand (whether that was online or dine-in). 

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

On this special Pride edition of Ink Tank, Rich Allen-Page, Audible’s Director of Outbound Marketing Strategy, shares his experience as a marketing leader and how he has become an influential member of the digital marketing world. Rich has fostered a rewarding career at some of the largest companies in the world, while simultaneously embracing his identity and inclusion in the LGBTQIA+ community.

Movable Ink’s Strategy Team continues to grow, adding more digital marketing experts that deliver meaningful insights to our clients. The three newest members of our team are here to share a little about themselves and their perspective on the remainder of 2021.