Category Archives: Content Marketing

5 Beauty Marketing Ideas That Will Allure Consumers

The business of beauty is currently valued at $532 billion, and that number is only growing. 

The industry has undergone a bit of metamorphosis in recent years. We’ve witnessed the explosion of direct-to-consumer brands, like Glossier and Kylie Cosmetics. Beauty influencers have become household names. And there’s been a huge push for inclusivity, sustainability, and transparency.

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