When it comes to promoting travel destinations, user-generated content (UGC) has few peers. Travelers – especially young ones – increasingly avoid purchasing if their destination, tour, or experience hasn’t been validated by their peers. That’s because UGC is a potent form of social proof – one of the most critical drivers of purchasing decisions.
Not to brag, but 2018 was a pretty monumental year here at Movable Ink. Continue reading
Valentine’s Day – a huge day for many marketers – is upon us and we have every confidence that you will make the most of it. Unfortunately, so will everyone else. If you want to stand out, why not create some content based on a (much) lesser-known holiday? You won’t break any hearts by giving it a shot. Here, for your consideration, are seven little-known, odd or downright baffling holidays that are celebrated later this month and throughout March. Continue reading
We work with brands that are consistently raising the bar when it comes to innovative and personalized emails. So, we knew that we had to come up with a list of a few of our favorite examples. Let’s take a look back at 10 of the most compelling client emails from 2018. Continue reading
Here’s a roundup of our volunteering opportunities and charitable causes from 2018.
If you’ve been interrupted by fewer intrusive ads during your web browsing over the last 12 months or so, you probably have the Coalition for Better Ads to thank for improving your desktop and mobile-browsing experiences. Continue reading
The story of the Fyre Festival, which didn’t take place as scheduled in the spring of 2017, is so compelling that it’s the subject of Netflix and Hulu documentaries released within days of each other. It’s a mind-blowing tale of what can happen when the power of experience marketing is harnessed for nefarious purposes. It’s a story that should never be emulated. But it is also a story we can learn from. Continue reading
Mobile engagement is up, content marketing is becoming more strategic, and AI is revolutionizing shopping – all that (and more!) in our latest marketing news round-up.
Digital marketers know that driving innovation doesn’t happen overnight. It takes time, strategy, and focus. That’s why Movable Ink’s Strategy Team has developed the Accelerate program, to help a hand-selected group of clients use its marketing technologies in more innovative ways to achieve their business goals.
Unique visual experiences across channels are what drive consumers to take action. And when you’re an online floral retailer like the Bouqs Company, you can’t afford not to elevate stand-out visuals at every engagement. Continue reading