Category Archives: Content Marketing

Sustainability Marketing: 4 Ways to Resonate With Conscious Consumers

Climate change is a pressing topic these days, keeping sustainability top of mind for consumers and marketers alike. And for many brands, sustainability marketing is no longer a suggestion. It’s a necessity when looking to foster loyalty with today’s consumers. Brands that tap into sustainable practices are gaining market share, while those that are disregarding the topic are being left behind.

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Meet An Innovative Partner: Mada Seghete from Branch

We take great pride in our partnerships here at Movable Ink, so we’re taking the time to introduce you to the innovative partners who help elevate the campaigns of our shared clients. We spoke with Mada Seghete, Co-Founder and Head of Strategy and Market Development at Branch to learn how marketers can stay innovative.

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5 Beauty Marketing Ideas That Will Allure Consumers

The business of beauty is currently valued at $532 billion, and that number is only growing. 

The industry has undergone a bit of metamorphosis in recent years. We’ve witnessed the explosion of direct-to-consumer brands, like Glossier and Kylie Cosmetics. Beauty influencers have become household names. And there’s been a huge push for inclusivity, sustainability, and transparency.

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