Category Archives: Content Marketing

[Lookbook] Inkredible 5: Fall 2018

As digital marketers, we know that visual is the language that moves people. That’s why incorporating personalized visuals into campaigns is so powerful for connecting with our customers and driving results.

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[eBook] How to Elevate Your Rewards Program with Email

Marketers have plenty of reasons to invest in their rewards program: your rewards members are your biggest fans and brand advocates, and a good rewards program can boost the lifetime value of your customers. But are you also using emails to deliver the highly personalized messages your most loyal customers crave?
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Keep an Eye on These Seven Web Design Trends

The web has evolved exponentially since its birth in 1989. And that evolution is continuing in many exciting ways; so many, in fact, that it’s hard to keep up. We’re here to help with a look at seven web-design trends you should know about:

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7 Ways to Balance Personalization and Data Protection

Consumers like personalization, they really like it.  According to a Gartner study, “81% of consumers want brands to get to know them and understand when to approach them and when not to.” But consumers are also wary of sharing the data that marketers need to create their messages, as indicated by a study of 4000 consumers that showed that 68 percent of respondents are fearful of how marketers will use that data. Continue reading