For travel marketers, timing is everything. Not only are customers always on the go, prices and inventory on flights and hotels are always changing. Continue reading

September 20, 2017
September 20, 2017
For travel marketers, timing is everything. Not only are customers always on the go, prices and inventory on flights and hotels are always changing. Continue reading
September 5, 2017
Imagine receiving an email letting you know that your favorite seasonal craft brew just became available at one of your favorite local restaurants. You’d be pretty excited, right? Continue reading
June 21, 2017
If you’re an email marketer, your time is valuable. But so many email marketers are manually piecing their messages together by hand, making countless revisions and ultimately spending weeks or months to get a single campaign out the door. Continue reading
February 8, 2017
Have you ever faced a marketing challenge that loomed so big, you just weren’t sure if you could solve it? Continue reading
February 2, 2017
The British Heart Foundation is a UK-based charity organization that helps fund research for cardiovascular disease. To build community and make fundraising fun, they host MyMarathon, a self-paced marathon that can take place anywhere over the course of one month. Continue reading
January 3, 2017
Promoting daily deals across your website and email campaigns can be difficult to coordinate… but not if you’re using email content automation. Continue reading
December 6, 2016
If you’re like most marketers, you’ve been asked to do more with less on more than one occasion. It’s a common scenario, even for a $46 billion dollar Fortune 500 company like Lenovo. Continue reading
November 29, 2016
The Movember Foundation – the only global charity focused solely on men’s health – needed to get the word out about their cause and drive donations. The challenge? They had just one month (Movember, the month formerly known as November) to do it. Continue reading
January 15, 2015
Once an email marketing campaign is sent out, subscribers are going to get the content from that time of send – whether they open emails that day or a year from now.
Most campaigns don’t take into account things like time of open, location, or what’s happened since the email was originally sent. But with so many people using mobile devices to check their emails, companies are slowly changing that, working to ensure that emails are contextually relevant whenever and wherever customers open them.
Finish Line, an athletic apparel store with both brick-and-mortar locations and a growing eCommerce presence, is doing just that… and it’s paying off. Over the past year, the company has doubled open rates and grown click-through rates by 300%.
This didn’t happen overnight. As Finish Line experiments with the capabilities of contextual email marketing technology, the business has been rethinking and redesigning email campaigns to make them more targeted and more personalized.
Our latest eBook covers four different campaigns Finish Line used to do it – raising email revenue by 50%. Check it out!