The British Heart Foundation is a UK-based charity organization that helps fund research for cardiovascular disease. To build community and make fundraising fun, they host MyMarathon, a self-paced marathon that can take place anywhere over the course of one month.
They needed an effective way to drive additional donations and MyMarathon sign ups. Specifically, they aimed to raise £433,000 and achieve 13,000 sign ups.
Using live and progressive polling, they were able to serve their MyMarathoners highly-personalized content based on poll answers.
As a result, they raised over £750,000, an 80% increase of the target, and 21,000 participants signed up.
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