Listening to music is a highly personal experience, and no one knows this better Spotify. The digital music service wanted to send a month-in-review email that made every single one of their subscribers feel special.
Their goal was to deploy an email campaign with a personalized snapshot of each subscriber’s listening habits over one month. This would include each subscriber’s most listened-to track and favorite artists.
But pulling a unique set of data for each of Spotify’s millions of listeners and rendering it in a beautiful, engaging email campaign isn’t exactly easy… unless you’re using contextual marketing.
See Spotify’s data-driven campaign that listeners could not stop talking about.