Case Study: Spotify

Listening to music is a highly personal experience, and no one knows this better Spotify. The digital music service wanted to send a month-in-review email that made every single one of their subscribers feel special.

Their goal was to deploy an email campaign with a personalized snapshot of each subscriber’s listening habits over one month. This would include each subscriber’s most listened-to track and favorite artists.

But pulling a unique set of data for each of Spotify’s millions of listeners and rendering it in a beautiful, engaging email campaign isn’t exactly easy… unless you’re using contextual marketing.

See Spotify’s data-driven campaign that listeners could not stop talking about.

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