Case Study: Lenovo

If you’re like most marketers, you’ve been asked to do more with less on more than one occasion. It’s a common scenario, even for a $46 billion dollar Fortune 500 company like Lenovo.

Lenovo’s marketing team spent countless hours designing and coding emails in an effort to consistently send their customers fresh, new content. Because of those manual efforts, the team experienced inconsistent messaging between their email campaigns and landing pages. They desperately needed a way to streamline their workflow and sync up all of their messaging so they could provide better customer experiences across each of their channels.

Contextual marketing transformed their email production process, enabling the team to send emails that updated in real-time.

Want to find out how? Download the case study: How Lenovo Increased Productivity by 50% with Contextual Email Automation.