[Case Study] How the Democratic National Committee Drove Donations Using Intelligent Creative with Movable Ink
By Carine AlexisDigital Marketing
Check out how the DNC used intelligent creative to double their online fundraising donations and personalize at scale by sending a series of 1:1 campaigns that are completely unlike what others in their space are doing.
With the 2018 midterm elections on the horizon, the DNC needed to inform millions of subscribers and donors about their local elections, polling locations, and volunteering opportunities. The DNC also wanted to send visuals that resonated with each and every one of their subscribers without putting a serious strain on their production and design processes.
