Customer loyalty is a top priority for retail marketers.
Simply put, loyal customers keep you in business. They’re your biggest fans and brand evangelists. Treat them right, and they’ll spread the word about your brand to others.
That’s why so many retail marketers are doubling down on their loyalty programs. According to PYMNTS.com, spending on loyalty programs by U.S. companies in recent years has crossed the $2 billion dollar mark. It’s a wise investment for sure: with the right strategy, value construct and execution, loyalty programs boost both the lifetime value of your customers and Net Promoter Score.
But many marketers have a critical blind spot in their loyalty program: email marketing. When done correctly, it can boost your performance, allowing you to get more out of your loyalty program.
Email marketing presents an array of opportunities to surprise and delight your most loyal fans.
That’s what Steve Madden did in their recent data-driven loyalty campaign.
They leveraged customer data, like the number of points each person accrued, how many points until they reached their next reward, and their total number of purchases. This personalized campaign not only surprised and delight customers, it delivered incredible results.
To learn more about the campaign, and see Steve Madden’s journey into using intelligent content, download the case study: How Steve Madden Delighted Their Rewards Members with a Loyalty Campaign Using Movable Ink and Shaw + Scott