[Case Study] How Jetstar Turned Functional Notifications into Inspirational Experiences with Movable Ink + Oracle Responsys

Typically, email notifications to customers alerting them to chose their seating and baggage options are, well, not all that exciting.

Jetstar wanted to change that by transforming those functional notifications into inspiring and exciting experiences for their customers and make it easy for them to plan the details of their upcoming trip.

“The Movable Ink team we work with is responsive and equally as passionate as Jetstar when it comes to finding different ways to improve our customer journey experience.” — Jane Yuen Digital Marketing Manager

Using Movable Ink and Oracle Responsys, they created an email campaign that enabled customers to choose their seating options, checked baggage options, and provided helpful tips for things to do once they reached their destination.

Their strategy was a hit: their Inspire email was a 2017 Markie Award Winner for Best Email Marketing Campaign. Oh, and it drove CTOR up by 30%.

Want to see the full campaign? Download the case study now!