[Case Study] How Hilton Boosted Revenue with a Data-Driven Campaign

If you have a rewards program, you know that your members are your biggest fans.

After all, they’ve chosen your brand over the competition numerous times. They likely follow you on social – and, most importantly – they’re part of your email list.

That means rewards program members have certain expectations of your brand. Members want their personalized rewards information readily available, and naturally, they want to be rewarded for their loyalty.

That’s why Hilton wanted to deliver a hyper-personalized email to their loyal Hilton Honors program members. The goal was to tell the unique story of each member’s travel history with the brand – from their number of stays to hotels visited.

There was just one problem: Hilton had never executed a campaign like this before, and they weren’t sure if they could pull it off.

See how Movable Ink helped Hilton pull selected data fields into their email to create a truly 1:1 experience that lifted open rates by 70%. Download the case study now.