[Case Study] How Dixons Carphone Reinvented Its Omnichannel Strategy

Dixons Carphone is a consumer electrical and mobile retailer, and is the market leader in all eight countries where it operates. In 2019, it announced an ambitious omnichannel reinvention plan to better target potential customers.

Saul Lopes, Head of CRM, knows that every big plan is made up of small steps forward, so he brought in Phrasee for some quick wins. Dixons Carphone saw an immediate uplift of 10% in open rate, 25% in click-through rate, and 21% in conversion rate. Not a bad way to kick things off.

Dixons then leverage Movable Ink to pull in pricing, product recommendations, stock, and even hero messaging from their website in real-time. By combining Phrasee with Movable Ink and research from Proximity, Dixons was able to achieve:

  • 42% increase in open rate
  • 93% increase in click rate
  • 102% increase in campaign revenue

Download the case study to see how they did it!

To learn more about Movable Ink’s partner integration with Phrasee, visit the Exchange.