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[Case Study] How Boden Increased Revenue by 2000% with Email Personalisation

Boden, a popular British retailer, has seen tremendous growth since it embraced eCommerce in the late 1990s. As a global brand – selling online in over 50 countries – the challenge has always been to personalize without sacrificing too much time and energy.

Specifically, the Boden marketing team wanted to engage high-value customers with no recent sales activity in a very personal way. Inspiration came in the form of a print campaign that had run in the past.

Using their customers’ purchase data, and then pulling live details from their website in real time, Boden created a unique story for each recipient. To be precise, the campaign told 19,977 unique stories in email for 19,977 individuals.

The campaign produced unprecedented results. In addition to a 2000% increase in revenue per email – with 1 in 10 customers going on to make a purchase – the Boden team was honored with the Real-Time Contextual Marketing Award. This award, presented at the Experian Client Summit on July 31 in Las Vegas, celebrates innovation in contextual email marketing.

To learn more, download the full case study here!