Campaign Spotlight: PANDORA UK

Valentine’s Day is here, and according to the National Retail Federation, those who are celebrating are expected to spend an average of $161.96 this year. And while customers are getting ready to spend a grand total of $20.7 billion in cards, outings, and novelty gifts, marketers are getting creative and delivering exceptional campaigns. Here’s one of our favorite Valentine’s Day campaigns.

Prior to Valentine’s Day, PANDORA UK sent an email encouraging subscribers to make a sweet suggestion by telling loved ones which items they really want. This email pulled in product images, prices, and review scores from Pandora’s website in real time, ensuring that customers have the most up-to-date information when browsing for a gift.

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