According to the Direct Marketing Association, 68% of marketers say that newsletters are the #1 marketing tool to help them achieve their business goals. Considering that context can more than double email ROI, imagine what you could do with a contextual email newsletter.
In our webinar, Build a Better Email Newsletter, we discussed the many ways you can optimize your newsletter with context. ICYMI, here’s a recap of what we covered. You can view the full webinar recording here.
Your email newsletter planning checklist
- Use progressive polling to collect data on your subscribers: The best way to find out what type of content your subscribers prefer? Just ask them!
- Build consumer profiles based on that data: Creating profiles, or user personas, will help you consistently send email content that your subscribers will love.
- Add contextual elements to ensure you’re delivering the most relevant email experience possible.
How to add context to your email newsletter
Personalization:
- Use first name personalization to grab attention
- Send content based on your subscriber’s location at the moment of open and help them find local stores, events and holiday hours
Automation:
- Use content automation to pull content (like blog posts, articles and recent news) directly from your website
- Share your most popular website content in your newsletter
Automatically deliver daily email deals or a live product inventory directly from your website
Optimization:
- Use device detection to automatically promote the correct version of your app to your subscribers.
- Use live testing to test elements of your newsletter on the fly.
Innovation:
- Add a live social feed to your emails to automatically pull in user-generated content from the social channel of your choice.
- Combine a live social feed with most recent articles in your newsletter
Start building a better email newsletter today
Want to get started with adding context to your email newsletter? Email personalization is a great place to start. Test personalization in your next email newsletter to see how it resonates with your subscribers. To learn more about adding context to your newsletter, download A Guide to Building Better Email: Newsletters.