Their integrated digital campaign sought to increase social engagement and give back to the community through AMVETS. They used device targeting to send optimized emails for desktops, tablets, and mobile devices as well as streamed live social feeds and used deep linking to make it easier for their subscribers to tweet and post with just a click – and it worked! The #REELTHANKS campaign generated over 1,500 tweets and 4,000 Facebook shares.
Using agileEMAIL Bass Pro Shops increased click through rates by 23%, transactions to click rate by 53%, and mobile email click rate by 28.5%. They execute cross-channel promotions and create in-store and digital synergies to drive customer engagement; so you can bet these strategies are going to extend into their holiday planning.
See what Bass Pro Shops has in store for their holiday email strategy and how it will reel in more holiday revenue by creating the ultimate customer experience both in-store and digitally. Register now for our next Holiday Hit List webinar with Bass Pro Shops so you can tackle your holiday email strategy!