Author Archives: movableink

Ch-ch-ch-changes: How to evolve your marketing for troubled times

This is a guest blog post from Parry Malm, CEO of Phraseea Movable Ink Exchange Partner.

This year, the way we talk to customers was forced to change quickly and dramatically. Marketers were forced to pump the brakes on high-pressure sales tactics as people lost their jobs en masse. They put their fire emojis on the bench as the world burned. They made sure soft, slow music was playing in the background of every ad. 

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