Author Archives: movableink

How to Use Dynamic Content for Retention and Loyalty

This is a guest blog post from Iain Moss, Senior Content Marketing Manager at Ometria – a Movable Ink Partner.

Ecommerce has experienced a phenomenal rate of growth in the past year. One upshot of the COVID-19 pandemic is that ecommerce has jumped forward ten years in just three months, according to McKinsey. 

As a result of that, many brands have found themselves acquiring new customers over the pandemic, and now find themselves needing to put a fully-functioning loyalty and retention program in place. Blasting each customer with exactly the same message is a recipe for ruining your brand’s reputation, and killing off any loyalty you’ve worked on building. 

That is where real-time content personalization powered by Movable Ink, coupled with the insights that Ometria’s powerful AI-based intelligence and orchestration can combine to help brands deliver 1:1 personalization at scale.

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Inkredible Opportunities, December 18

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

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The Importance of Customer Empathy in a Post-COVID Era

This is a guest blog post from Michelle Lerner, Director of Business Development at Branch – a Movable Ink Exchange Partner.

A lot has happened this past year, and we are met with so much uncertainty every day. Times are tough, and we can all relate. So now, more than ever, it’s imperative to be empathetic. Customer empathy will help you engage and retain your most loyal customers, even if they’re not in a position to buy right now. 

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Inkredible Opportunities, December 11

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

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[Vodcast] Retail Marketing Recovery: Tactics for Success in 2021

2020 has been anything but business as usual for digital marketers. Substantial e-commerce growth combined with various local and national lockdowns have challenged retailers to react and adapt at unanticipated speeds. Now, with 2021 in sight, the focus must shift to preparing for another unpredictable year ahead. In this episode of Ink Tank, Becki Francis from Movable Ink’s Strategy Team is joined by Ross Williams, VP of Retail at Emarsys, to reflect on a transformative year and discuss the importance of baking agility into our 2021 plans.

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5 Brands That Got Inclusive Marketing Right in 2020

This is a guest blog post from Tasha Reasor, VP of Demand Generation & Customer Marketing at Iterable – a Movable Ink Exchange Partner.

These days, we live in a world of nearly infinite supply: Markets are flooded with businesses and brands offering the same solutions, services or products. How are marketers supposed to stand out in a sea of similarities? 

By listening to consumers, of course! And 71% of consumers are saying that they prefer to buy from companies that embrace their values. If you think that’s a big number, embrace another; 85% of Millennials stress the importance of value alignment. And they exercise that conviction.

Marketers who want to appeal to today’s consumers, and stand out, need to master the foundation of mission-driven marketing: Inclusivity. 

How can you make your marketing more inclusive? Read my list of five brands that got inclusive marketing right in 2020 (and why they made the list)!

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Inkredible Opportunities, December 4

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

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For Better Personalization, Brands Need to Embrace More Data

This is a guest blog post from Rew Golding, Head of Partnerships & Alliances at Upland CXM – a Movable Ink Exchange Partner. Having worked in Marketing and Customer Experience for over 15 years, Rew heads up Upland CXM’s Global partner team bringing together best of breed partnerships to drive value for all CXM customers.

Many brands today seem to be racing to get the most data. But having a lot of data can be paralyzing to marketers. How can you best act on data when there’s so much of it?

It’s less so about acquiring as much data as possible but knowing how to analyze the most relevant data as possible in a way that does not limit our resource of time. Therefore, brands need tools that make the data we rely on usable. Brands need data to be plentiful, accessible, and actionable with their current marketing tech stack.

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Ch-ch-ch-changes: How to evolve your marketing for troubled times

This is a guest blog post from Parry Malm, CEO of Phraseea Movable Ink Exchange Partner.

This year, the way we talk to customers was forced to change quickly and dramatically. Marketers were forced to pump the brakes on high-pressure sales tactics as people lost their jobs en masse. They put their fire emojis on the bench as the world burned. They made sure soft, slow music was playing in the background of every ad. 

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