By: Robbie Freeman–Associate Director of Strategy, Financial Services
At Apple’s Worldwide Developer Conference in June 2021, CEO Tim Cook announced that “privacy is a human right.” To back up this statement, the world’s largest manufacturer of consumer devices introduced Mail Privacy Protection (MPP), set to launch in September when Apple releases iOS 15 and MacOS Monterey. If opted in, people that open their email on the Apple Mail app through an iPhone, iPad, or Mac will now have an added layer of security. The update includes privacy features such as masking a user’s IP address and making it impossible to track a user’s email open activity.
By: Rachel Cowlishaw, Associate Director of Strategy–Retail
In June, Apple announced privacy measures it plans on rolling out in September’s iOS 15 release. All Apple Mail users can now take advantage of Mail Privacy Protection, which makes tracking pixels less reliable because email images are cached between being sent and being opened. It also masks the recipient’s IP address from the email sender.
This week Movable Ink’s Strategy Team presented a webinar addressing Apple’s upcoming iOS 15 privacy changes that will affect how brands personalize their email communications, market to consumers, and measure campaigns.
The webinar offered tactics every marketer should keep in their back pocket in preparation for privacy changes. In case you missed it, here are the key takeaways from the webinar to keep in mind.
As a company focused on inspiring more human expression, connection, and celebration, the 1-800-FLOWERS.COM, Inc. e-commerce platform – which features more than a dozen brands – has become a popular destination for consumers to connect with the important people in their lives. With connection and expression becoming more important than ever, the company recently accelerated its customer engagement efforts – building relationships with customers beyond the transactional process and fostering a real sense of community and belonging.
By Shannon Cook: Director, GTM Mobile Enablement
Time is of the essence. When someone receives a mobile notification or opens an app with only a few seconds to spare, brands have a small window to grab their attention. “The average human attention span has fallen from 12 seconds to eight seconds,” Retail Dive writes about the challenges facing mobile marketers. “That is shorter than the attention span of a goldfish.”
How Restaurants Can Convert New Customers to Loyal Guests
By: Alex May, Associate Director, Strategy – Travel, Hospitality & QSR
Though the Pandemic accelerated digital growth within the Food Services industry, it also weakened brand loyalty for many restaurants. As online orders increased, the majority came from guests who had never previously dined with a given brand (whether that was online or dine-in).
Movable Ink’s Strategy Team continues to grow, adding more digital marketing experts that deliver meaningful insights to our clients. The three newest members of our team are here to share a little about themselves and their perspective on the remainder of 2021.
By: Vivek Sharma, CEO of Movable Ink
- Apple announced changes to Apple Mail to enhance consumer privacy.
- These changes will mean a shift from real-time to recent-time content generation.
- Countdown timers are a thing of the past. Zero and first-party data are the future and have been part of Movable Ink’s playbook for years.
- As always, our Client Experience and Strategy teams are here for you.
The best recipes often start with the best ingredients. It’s why Movable Ink collaborates with marketing software brands such as Segment, the “market leading customer data platform (CDP) that helps (brands) collect, clean, and control (its) customer data.”
How mobile technologies and changing customer behaviors may affect QSR marketing
By Alex May: Associate Director of Strategy, Travel, Hospitality, & Food Services
The world is currently in a strange limbo. It’s like we’re all in a deli line where we’ve picked a number, but somehow the next one called is even further away from the one in our hand. While a full-scale vaccination effort is underway, tempting consumers and quick serve restaurant owners alike with fantasies of a return to normalcy, COVID-19 variants have caused case numbers to rise, reminding us all that we are still in the middle of life-changing events.