Author Archives: Leah Kovach

[Infographic] Get Ready for Black Friday & Cyber Monday 2015

The holiday season always manages to sneak up without warning. Halloween is fast approaching in just two months and Thanksgiving and Christmas follow right behind it.

Marketers: don’t let this time of year stress you out! We’ll be releasing a five part holiday content series aimed at making marketers’ lives much easier. Continue reading

5 Examples of Contextual Email Marketing

This year has seen a lot of marketing trends come and go, but one of the most important ones has been context. When we’re talking about customer context, we’re actually talking about the new reality of email marketing: customers could be anywhere and doing anything when they’re checking their email. Continue reading

Six Reasons We’re Excited to Be Back From Experian’s Client Summit

They say ‘What happens in Vegas stays in Vegas’. But last week, the Movable Ink team returned to New York City from the Experian Client Summit with some news worth sharing.

One of the conference highlights was the 2015 #SuiteLife Awards ceremony, which was live streamed from the main stage on the last day of the conference. The awards showcased brands whose email campaigns stood out for creativity, innovation and most importantly – delivering results.

Out of a large field of contenders from the Experian client base, we were excited to see that a resounding 6 out of 9 SuiteLife Award Winners were also valued Movable Ink clients!

While we were directly involved in powering the campaigns for some of the winners, including Boden (who won for Real-Time Contextual Marketing), we salute and celebrate alongside all of the winners.

Movable Ink is proud to be working with the following clients that won a SuiteLife Award in various contest categories for email marketing innovation and excellence:

  • Boden / Real-time Contextual Marketing
  • Bass Pro Shops / Insight to Interaction
  • American Eagle Outfitters / Cross Channel
  • Foot Locker / Mobile
  • SiriusXM / Creative
  • Finish Line / People’s Choice

We also want to congratulate the other SuiteLife Award winners for their noteworthy, award-winning campaigns:

  • Modi Media / Data for Good
  • Neiman Marcus / Innovation
  • DirecTV / Acquisition

While the conference was a blast, these 6 clients give the Movable Ink team a reason to celebrate after returning home. Hats off once again to our clients for pushing the boundaries of email marketing and to all of the winners!

To learn more about Boden’s campaign, which drove a 2,000% increase in revenue-per-email from nearly 20,000 dormant customers, download the full case study here.

Founder Stories: A Session with Vivek Sharma

Every startup has a story. Some are longer than others, but at their core they all contain a ‘lightbulb’ idea, lots of hard work, and a dynamic individual (or individuals) who keep the dream alive.

Our co-founder and CEO, Vivek Sharma, has long been active in the Lean Startups Meetup (which has now become the Founder Stories Meetup). This Meetup group is dedicated to sharing what makes startup founders ‘tick’ and how they overcame challenges to succeed.

Tonight, Vivek will share his story. Come learn with us! 

Founder Story: Vivek Sharma of Movable Ink

Wednesday, Aug 12, 2015, 7:00 PM

Neo Innovation
22 W. 21st St, 8th floor New York, NY

50 Members Went

I wanted to announce a new name and format for our meetup group, as well as our first speaker.Over the last 5 years, the Lean Startup meetup has had phenomenal speakers, but our favorite part has been the intimate conversations with startup founders.We’ve renamed the group “Founder Stories,” and that is what we are going to focus on.  We will si…

Check out this Meetup →

[Webinar] Quizzes and Context: Generating Leads and Turning Them into Customers

Are You More Mary Poppins Or Maria Von Trapp? Can We Guess Your Zodiac Sign Based On Your Favorite TV Show?

These are both real Buzzfeed quizzes (you can take them here and here, respectively), and while you may not know your results (yet), you probably do know that online quizzes have made a major comeback.

Don’t believe us? The numbers speak for themselves. 2013’s most popular story on NYTimes.com – posted two weeks before the new year – wasn’t actually an article, it was a quiz about, “How Y’all, Youse and You Guys Talk.” “What City Should You Actually Live In?” has been viewed more than 20.5 million times as of today.

However, quizzes aren’t just fun and games – they’re great tools for generating leads. But how? And what do you do with these leads once you have them?

Boombox and Movable Ink are hosting a webinar, Quizzes and Context: Generating Leads and Turning Them Into Customers, on Thursday, August 20 at 1pm EST. We’ll go through how to use quizzes to meet your lead generation goals and nurture those leads with contextually relevant email. We’ll even take a look into how you can progressively profile your leads without leaving the inbox.

Register today to save your spot!