This is a guest blog post from Kara Holthaus, VP of Client Services at SmarterHQ – a Movable Ink Exchange Partner.
Holiday shopping is in full swing, and like most things in 2020, it’s looking a bit different than in years past. In the COVID-19 era, shoppers are more cautious about browsing in-store (let alone for doorbuster days like Black Friday), shipping delays have become an expectation, and consumers may be more conservative with their gift lists.
Thanks to these changes and the added pop-up shopping extravaganzas like Amazon’s Prime Day, it’s more pertinent than ever for brands to capture their customer’s attention and create a seamless consumer journey across all channels.
By using their product catalog to drive marketing campaigns, retailers can communicate with their customers through personalized interactions, and ensure shoppers are getting what they want, when they need it.
Here are four ways brands can use their product inventory to come out on top this holiday season.
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