Author Archives: Laura Padilla

[Partner Spotlight] flexEngage

flexEngage Becomes Official App Partner of Movable Ink

Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks. That’s why we’re proud to announce our latest partnership with flexEngage.

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UK’s Largest Footwear Manufacturer, Hotter Shoes, Chooses Movable Ink for Scaled 1:1 Content Personalisation

Movable Ink has been steadily growing its presence in the UK over the last several years. Today, we are proud to announce that Hotter Shoes, the UK’s biggest footwear manufacturer, has partnered with us to deliver data-activated, customer-centric experiences.  

This relationship highlight’s Hotter Shoes’ focus on driving marketing agility and delivering customer-centric shopping experiences.

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[Partner Spotlight] Coherent Path

Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks. That’s why we’re proud to showcase our partnership with Coherent Path.

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Inkredible Opportunities, January 8

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

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[Partner Event Spotlight] Join us at Airship’s Elevate

Movable Ink is a proud sponsor of Elevate, Airship’s global conference for customer engagement! Register now to save your seat on December 10th for a day filled with fresh insights on best practices from leading brands like NBC Sports, DAZN, and Alaska Airlines,  actionable ideas from breakout sessions with peers, and key insights from top digital experts.

Tune into our virtual session with The Very Group at 1:45 pm GMT & 1:15 pm EST, where Carly O’Brien, Chief Marketing Officer at The Very Group, and Craig Clayton, Sr. Director of Client Solutions at Movable Ink will discuss how to stand out from the crowd in a COVID-19 world and create personalized customer experiences across channels. Don’t forget to stop by our virtual booth to check out the latest and greatest from Movable Ink. 

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How Your Product Catalog Can Drive More Effective Marketing

This is a guest blog post from Kara Holthaus, VP of Client Services at SmarterHQ – a Movable Ink Exchange Partner.

Holiday shopping is in full swing, and like most things in 2020, it’s looking a bit different than in years past. In the COVID-19 era, shoppers are more cautious about browsing in-store (let alone for doorbuster days like Black Friday), shipping delays have become an expectation, and consumers may be more conservative with their gift lists.

Thanks to these changes and the added pop-up shopping extravaganzas like Amazon’s Prime Day, it’s more pertinent than ever for brands to capture their customer’s attention and create a seamless consumer journey across all channels.

By using their product catalog to drive marketing campaigns, retailers can communicate with their customers through personalized interactions, and ensure shoppers are getting what they want, when they need it. 

Here are four ways brands can use their product inventory to come out on top this holiday season.

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4 Critical Steps Before You Start Personalizing Your Mobile App

This is a guest blog post from Michael Lavoie, SVP of Customer Success at Airship – a Movable Ink Exchange Partner.

Today’s on-the-go consumers demand a personalized experience no matter where they choose to engage—including on your mobile app! Plus, your app users are likely some of your most loyal and valuable customers. That makes delivering a personalized experience through your app an absolute imperative as you work to grow their lifetime value.

While brands have had years to perfect their email personalization practices, getting started with app personalization requires some new ways of thinking. At the Re(Think) by Movable Ink event, I teamed up with Strategic Services Lead Jennie Lewis to discuss trends, best practices and four critical steps to take before you begin personalizing your mobile app. 

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Inkredible Opportunities, November 20

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

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Partner Spotlight: Feefo

We all buy clothes, eat at restaurants and maybe even get pampered at the salon. Is your first instinct to read the reviews before making a decision? You’re not alone—90% of consumers read online reviews before visiting a business, and 80% of shoppers find reviews from other people just as persuasive as recommendations from friends and family.

With more people sharing their experiences online, your online reputation takes high priority across all of your customer touchpoints. The good news is that it’s super easy to incorporate ratings and reviews in your email and mobile campaigns, especially with Exchange partners like Feefo.

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[Vodcast] Future-Proofing Your Mobile Strategies for 2021 and Beyond

As we navigate out of 2020 and into 2021, marketers should be intentionally thinking about how to sustain the mobile growth that we’ve seen and spoken about in our previous Ink Tank episode. In this episode, Rachel Cowlishaw from Movable Ink’s Strategy Team talks to Dorothy Murach, Product Marketing Manager at Upland Localytics, about shifting consumer behaviors across industries, how brands have pivoted to address these changes, and the winning strategies that marketers should embrace moving into 2021.

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