Author Archives: Kristen Dunleavy

[Lookbook] Inkredible 5, Spring/Summer 2018

If you feel like 2018 is flying by, you’re not alone. The email marketing landscape in 2018 is evolving in a big way, and we’re thrilled to see more brands taking a visual-first approach with their customer experiences. In the latest edition of our lookbook, the Inkredible 5, we’re celebrating five of the most successful and innovative campaigns of the season.

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Congratulations to Movable Ink’s Amber Britton, Winner of the Marketing EDGE 2018 Rising Star Award!

It’s no secret that Movable Ink’s CX organization is the best at what they do. We have 60+ CX professionals helping our worldwide roster of 500+ clients see fantastic results with intelligent content every day. And just recently, one of our brightest CX stars was recognized for her outstanding efforts in the field. A big congratulations to Amber Britton, who was awarded the EDGE Rising Star Award from Marketing EDGE! Continue reading

8 Ways to Write Engaging Email Marketing Copy

Let’s face it, your recipients have no tolerance for boring writing. You didn’t write the bestselling novel they’ve been looking forward to devouring. They haven’t settled into the sofa with your message in hand, looking forward to several hours of savoring your wit and wisdom. Nope. Far from it. Continue reading

8 Questions to Ask Yourself Before You Hit Send

Even veteran email marketers probably feel some trepidation when they finally send the message they worked so hard to perfect. While a mistake in a single email is not likely to doom your campaign, it’s natural to worry that you might have missed something – and catastrophize about the consequences. Continue reading