Author Archives: Kristen Dunleavy

How to Build Better Loyalty Emails

Email is essential for a successful loyalty program, but many companies aren’t using email correctly. Email content is too often an afterthought, with many companies delivering loyalty program emails that contain static data. Continue reading

Case Study: Spotify

Listening to music is a highly personal experience, and no one knows this better Spotify. The digital music service wanted to send a month-in-review email that made every single one of their subscribers feel special. Continue reading

Webinar: How to Build Better Loyalty Emails

There are no silver bullets in marketing, but loyalty programs come pretty darn close. Marketers love them for their awesome ability to retain and grow their customer base. Customers love them because of the hyper-personalized treatment and rewards they receive. Continue reading

9 Easy-to-Avoid Email Marketing Mistakes

Saying “mistakes happen” after you realize you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. Yes, mistakes do happen. And they will happen again. But that doesn’t mean you shouldn’t do everything you can to minimize them. Fortunately, with a little forethought (and proofreading) you can head off the most-common email marketing mistakes. Below are nine to watch out for. Continue reading

Oscars 2017 Email Report

The Oscars present a huge opportunity for email marketers across all industries to reach out to their subscribers: those in media, entertainment, retail and more delivered campaigns this past weekend. But how do consumers actually interact with email during a big entertainment event? Continue reading