With Thanksgiving, Black Friday, and Cyber Monday behind us, and Christmas still ahead of us, now is a very good time to check in on how 2018 holiday spending is trending. So, we teamed up with BounceX to recap the biggest takeaways from Black Friday 2018.
Our inboxes are overflowing with holiday promotions from marketers. They usually include a limited-time percentage savings or free shipping (or both). Promotions are great. But there are other ways to engage customers during the holidays. Here are four: Continue reading
Our third annual Think Summit was a massive success. We introduced our visual experience platform, shared Instagrammable desserts, and learned from some of the best brains in the industry, and now you can relive the experience. Continue reading
Marketers have plenty of reasons to invest in their rewards program: your rewards members are your biggest fans and brand advocates, and a good rewards program can boost the lifetime value of your customers. But are you also using emails to deliver the highly personalized messages your most loyal customers crave?
Marketers spend so much time planning ideal purchase funnels for their customers, but in this day and age, is that really practical? Just think about your own lifestyle and habits. You have any number of screens, devices, and platforms available at a given time, and the path to purchase is hardly ever a straight line.
The web has evolved exponentially since its birth in 1989. And that evolution is continuing in many exciting ways; so many, in fact, that it’s hard to keep up. We’re here to help with a look at seven web-design trends you should know about:
Consumers like personalization, they really like it. According to a Gartner study, “81% of consumers want brands to get to know them and understand when to approach them and when not to.” But consumers are also wary of sharing the data that marketers need to create their messages, as indicated by a study of 4000 consumers that showed that 68 percent of respondents are fearful of how marketers will use that data. Continue reading
If anything, the adage that “a picture is worth a thousand words” downplays the comparative value of visuals and text. And while we can intuit how powerful images are, we don’t have to leave that understanding to our imaginations – there’s plenty of data that makes the point very clear. Continue reading
The Movember Foundation is the leading charity addressing some of the biggest health issues faced by men: prostate cancer, testicular cancer, and mental health and suicide prevention. When it came to kicking off Movember 2018 with an exciting email experience, their marketing team knew Movable Ink’s personalization capabilities and new augmented reality experience was the way to go. Continue reading
The following blog post was written by the Persado team.