Author Archives: Carine Alexis

4 Coronavirus Resources from Our Partners

As the coronavirus pandemic evolves, countless individuals and companies alike have been stepping up to help those in need. With that in mind, some of our partners are providing free support, features, or specialized tactics to support our clients throughout this unprecedented time.

Here’s a look at some of the marketing resources that are available:

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[On-Demand Webinar] The Journey to Meaningful Personalization with the Very Group

Today’s marketers have no shortage of customer data at their fingertips. Many organizations have invested heavily in both the data and the tools to increase personalization and maintain relevance to their customers. The challenge marketers face is in leveraging those tools and data sources to create highly personalized, visual and engaging customer experiences that can be delivered at scale.

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Meet the Women of Movable Ink: Kiné Brown

At Movable Ink, we commit to building a culture of inclusivity and broadening ourselves as we learn from one another. We have multiple employee resource groups that are integral parts of our company culture, including Movable Pink, our employee resource group that provides women, non-binary folks, and allies of Movable Ink with a community for camaraderie, empowerment, and a resource for personal and professional growth.

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Media Communications in the Age of Coronavirus

Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all. 

The novel coronavirus is having a massive influence on the global economy and marketers need to be able to respond and adapt to a quickly changing landscape. That’s why Movable Ink’s client strategy team is sharing industry-specific tactics that media brands can employ to maintain transparency and keep customers at the core of their critical communications.

The tactics in this post were initially intended for the beginning of the COVID-19 pandemic, but their approach remains relevant as companies prepare for a possible resurgence this fall.

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Dining Communications in the Age of Coronavirus

Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all. 

The novel coronavirus is having a massive influence on the global economy and marketers need to be able to respond and adapt to a quickly changing landscape. That’s why Movable Ink’s client strategy team is sharing industry-specific tactics that quick-serve restaurants can employ to maintain transparency and keep customers at the core of their critical communications.

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Entertainment Communications in the Age of Coronavirus

Effective critical communications start at the top, with senior leaders using email marketing as a means to share news about COVID-19, what they are doing to help, and also what consumers can do to stay safe and help others. But apart from the commonality of top-of-mind emails from the C-Suite, communications in the age of coronavirus should not be one-size-fits-all. 

The novel coronavirus is having a massive influence on the global economy and marketers need to be able to respond and adapt to a quickly changing landscape. That’s why Movable Ink’s client strategy team is sharing industry-specific tactics that entertainment brands can employ to maintain transparency and keep customers at the core of their critical communications.

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