With the help of Movable Ink, Lenovo elevated their email program with relevant and on-brand experiences, all while dramatically reducing their production time.Continue reading
We love talking email. Let’s connect and set up a time to chat about your email program.
The vast majority of consumers trust banks to keep their money safe. However, people are still wary of forming deeper levels of connection with financial institutions.
We’re proud to announce that Movable Ink won the Martech Breakthrough Award for Best Content Personalization Software.Continue reading
Did you miss our webinar with SmarterHQ? Don’t worry, you can still watch the recording to steal 8 email personalization tactics for your holiday campaigns.Continue reading
The vast majority of marketers in the financial services space upped their digital spend this year, but many are not using those budgets to develop effective strategies. Only 48% of those surveyed in an Econsultancy and Adobe study said their company has a well-designed user journey that facilitates clear communication and seamless transactions.
Financial services marketers, this month is about you. We’re showing you how Movable Ink can help you unlock your customer data and deliver visually compelling experiences.Continue reading
We couldn’t leave our UK friends without tactics to steal for the busiest season of the year. Join Craig Clayton, Director of Solutions Architecture at Movable Ink and Saul Lopes, Head of CRM at Dixons Carphone Warehouse on Tuesday, September 10th at 14:00 BST to learn 5 key tactics that’ll drive success through the peak trading period.Continue reading
Email is the most popular channel for driving personalization, but financial services marketers are missing the mark. On average, financial services marketers spend more on personalization technologies than their counterparts in other industries, according to The Relevancy Group. However, only 46% of financial companies regularly optimize email content by implementing personalization or dynamic content.
As the number of global internet users rises, language and cultural differences remain as stumbling blocks to communicating across borders. And since nearly 6 in 10 international marketers don’t have support in all the markets in which they operate, there needs to be an efficient solution to help them localize.
Once upon a time, the word “subscription” was only associated with magazines and newspapers. But things are different now.
Today, we can subscribe for razor blades, dinner ingredients, makeup, movies, neckties, software, music, and…well, the entire list would probably take up the rest of this post.Continue reading