Author Archives: Amy Mullen

Email Spotlight: Lexus

An old adage, which Mark Twain may have coined (its origins are debatable), goes “everybody talks about the weather, but nobody does anything about it.” Continue reading

Build a Better Newsletter

If you’re an email marketer, you probably fall into one of three categories: you regularly publish a newsletter, you’re always meaning to get around to starting a newsletter, or Continue reading

Email Spotlight: Finish Line

We’re always excited to see contextual email marketing campaigns recognized for greatness. Recently, an innovative Finish Line email campaign earned the company a 2016 eTail Best-In-Class Award. Continue reading

Email Marketing 101: A/B Testing

Hi there marketing mavens. Today’s edition of Email Marketing 101 is all about A/B testing. Here we go …

You’ve spent days – if not weeks – crafting your message, finding perfect images to complement it and developing a pithy subject line. And, finally, off it goes – on its way to tens of thousands of inboxes. Continue reading