B2B marketers face a lot of unique challenges. There are longer and more complex sales cycles, as well as more decision makers to please. And once you get a customer, keeping them happy Continue reading
June 15, 2016
Author Archives: Amy Mullen
June 13, 2016
Monday Catch-up: Higher Conversions, Mobile, Addresses & Personalization
Happy Monday, marketers! Here are a few news items to get your week off to a productive start. Continue reading
June 9, 2016
Introducing Behavioral Apps: An Evolution in Real-time, Consumer-led Marketing
Today’s consumers have seemingly endless choices, and a constant stream of new digital technology to influence how they buy. In order to survive, brands have to shift their strategies Continue reading
June 8, 2016
4 Ways Email Marketers Can Avoid the “Summertime Blues”
Eddie Cochran was an early rock ‘n roller, not an email marketer. Nevertheless, as the weather heats up and consumers head to their favorite beaches, lakes, mountains or backyards, his Continue reading
June 6, 2016
Monday Catch-up: Frequency, the Election and What Not to Send
Good Monday morning marketers! Let’s get moving with a few recent items from the Interweb.
More email is not always better (but it can be)
June 3, 2016
Memorial Day Campaigns Rundown
This article was originally posted By John Landsman, Director of Strategy and Analytics for eDataSource.
June 2, 2016
Email Spotlight: New York Liberty
Nothing makes it easier for sports marketers to give ticket holders the best possible game day experience than creating an app-like, second screen right in their inbox. Continue reading
June 1, 2016
4 Ways to Make Your 4th of July Email Campaign Rock
Summer has officially unofficially started. Memorial Day has passed, and Independence Day is just around the corner. And if you’re a marketer, you’ve probably already started to plan your Continue reading
May 27, 2016
Movable Summertime Playlist
Here’s another Movable Ink playlist of top picks from our staff to get you moving (see what we did there?) as we kick off summer. Continue reading
May 26, 2016
Ten Email Marketing Influencers You Should Follow on Twitter
When you boil it down to its essence, email marketing is all about sharing and influencing. We share information with customers—increasingly in the form of personalized experiences Continue reading