Father’s Day is right around the corner. Spending is expected to reach a whopping $15 million this year, and it’s not too late for you to get in on the excitement.
Here are a few email marketing ideas you can pull together in a pinch. (Don’t worry, we won’t tell anyone you had the help.)
Jamba Juice’s subject line encourages you to give your dad a gift that’s better than a tie or tools, taking the tone to an instantly approachable and all-to-familiar place. But the live polling is what takes this email to the next level by adding an interactive element that’s begging to be clicked. Subscribers could choose to give their dad a boring standard gift or the obvious answer, a Jamba Juice gift card, then watch the poll results update in real time.
Paint the whole picture
Nest takes a different approach by putting dads at the center of the show. Nest put their wealth of user-generated content to work and highlighted some of the misadventures dads have at home: saving kids from falling over and doing the robot while wearing a sleeping baby in a carrier. The end result is effortlessly quirky and endearing.
Bring it to life
Very few things attract the eye like motion can, and animation is a simple way to get your subscribers to pay attention. Quip paired their cute GIF with nostalgic copy, creating a sentimental one-two punch to encourage you to buy an unconventional Father’s Day gift. Plus, they earn bonus points for incorporating diversity that’s sure to resonate with more people.
Curate your best options
Finding the perfect gift can be stressful, and artsy dads are a tough crowd to impress. So, Minted did the thinking for their subscribers. This email goes beyond the typical Father’s Day gift guide by matching up their range of products with different personas. The subscriber gets to avoid sifting through their website and the online printing company gets to draw attention to some of their other product offerings. It’s a win-win.
Deliver your best Father’s Day campaign yet
Your Father’s Day emails don’t have to be flashy or even complicated. Helping your customers make their gift decisions in an engaging way will help you stand out from the pack. Go forth, and remind them to treat dad to something special.