As the coronavirus pandemic evolves, countless individuals and companies alike have been stepping up to help those in need. With that in mind, some of our partners are providing free support, features, or specialized tactics to support our clients throughout this unprecedented time.
Here’s a look at some of the marketing resources that are available:
EveryMundo is offering its flight search panel at no additional cost
Airlines receive a high volume of traffic to many pages across their website. However, not all of these pages offer methods to initiate a flight purchase. Because of this, many pages do not generate their maximum potential revenue.
To address the massive impact the coronavirus has had on the travel industry, our partner EveryMundo is offering to help airline customers maximize their revenue by offering additional Flight Search Panel modules to any webpage at no additional charge. The Flight Search Panel improves page revenue by making any page a flight booking page that allows visitors to start a search and instantly enter the booking engine.
Phrasee is showing brands how to create sensitive and supportive messages
Our partner Phrasee is focused on helping businesses get important, sensitive and supportive messages heard by their customers. In times like these, it is often what you don’t say as a business that’s as important as what you do. Phrasee’s platform offers complete control. As situations change, it can quickly amend a brand’s language model, tempering emotion and shifting the tone critically while retaining brand voice. Most importantly, these changes can be made once and easily reverted as soon as the sensitive situation is resolved.
Phrasee realized there will be many unplanned campaigns that clients need to generate language for – across email subject lines, headline copy, push notifications and SMS. While not necessarily optimizing these campaigns on an ongoing basis, Phrasee has committed to generating AI-powered language for mutual customers to use free of charge, to ensure the communication is as impactful as it can be and strikes the right tone.
Yext is offering its Answers product to help brands deliver accurate information
Yext announced that it’s offering its new site search product, Yext Answers, for free for a 90-day period in order to help brands in the wake of the global COVID-19 pandemic. Yext Answers enables eligible businesses across industries to transform their own website into a powerful search engine capable of answering consumers’ COVID-19 specific questions in real-time.
“Wrong answers cost businesses every day, but in a time like this — the COVID-19 pandemic — wrong answers can actually cost lives,” said Howard Lerman, Founder and CEO of Yext. “Whether it’s a question to a healthcare provider about the efficacy of hand sanitizer, an airline about their cancellation policies, or a grocery store about the availability of bottled water, it’s imperative we help businesses across all industries deliver these coronavirus-related answers immediately and accurately.”
Businesses can register and learn more about this offer at www.nowronganswers.com.
Airship is offering free web notifications for 90 days
Establishing direct connections with your customers is even more important now than ever, and our partner Airship is helping marketers stay connected by offering its Web Notifications solution for free for 90 days.
The solution enables marketers to send unlimited web notifications to Chrome, Firefox, Opera, and Edge audiences on both desktop and Android mobile devices all while using features like segmentation, A/B testing, images, and scheduling (including delivery by time zone) to enhance the end user’s experience.
You can learn more about Airship’s web notifications here.
And in case you missed it, Movable Ink is offering our Critical Messages App at no additional cost
With the Critical Messages App, marketers can quickly and easily add a banner with real-time information to any existing email campaign. The app is powered by a blank pixel placed in the template and is then activated as needed by the marketer to display the relevant message – even after the email has been deployed and is in the consumers’ inbox.
To learn more about best practices for customer communications during the novel coronavirus, see our COVID resource page.