Depending on your campaign goals, there are many ways to measure the success of your email program – you can focus on open rates, read length, conversions, retention metrics, but there is one metric that is the most ubiquitous one of all – your click-through rate.
Clicks are directly correlated with conversions, and generally speaking, that is an email marketer’s primary focus. Given that email is the workhorse of digital, with a 3800% ROI, it’s no wonder we all obsess over it. Even though CTR is that all-important metric that many email marketers are obsessed with, we’re here to tell you that it doesn’t have to stress you out.
While the high-level strategies to improve CTR are widely known, a recent survey found that most email marketers are unable to make any progress against those strategies. The top 3 tactics that are ranked as the most effective for improving CTR are also considered the most difficult to implement. Fortunately, our Strategic Accounts team has tried-and-true tactics that will help you optimize your CTR.
This is the same kind of advice that’s helped one of our clients see a 132% lift in click-through rates. Check out this report from our Accelerate team to get started.