“The inbox of the future is a consumer’s dream — and also a marketer’s,” writes George Bilbrey, president of Return Path, in MediaPost today. “In some ways it won’t be so different: Email marketers will still need to focus on creating a positive user experience, getting permission, demonstrating relevance, and delivering value. But there are also specific, technical innovations — some already in use — that promise to revolutionize the inbox and make consumers fall in love with email all over again”…
…”the messages of the future will be at least a little more interactive and customized. Some early indicators of the interactive inbox come from: Movable Ink (makes email more dynamic), Rapportive (displays social data for your contacts), Google Voice via Google Talk (allows you to make phone calls from Gmail), LiveClicker (video in emails) and TripIt (builds and manages your travel itinerary from email forwards).”
Nice Halloween-themed — and device targeted — email from Seamless. Notice how it automatically detects the device used to view the email and includes a call to action specifically to “Get The iPhone App”.
We are excited to announce that, out of 100+ companies that competed in the Electric Ireland Spark of Genius Competition, Movable Ink came out on top as one of four category winners. The competition was held in conjunction with this week’s prestigious Dublin Web Summit. Now we just need to figure out the best spot in our office to display this amazing trophy! Thanks to all who watched our presentation and voted for us, and congrats to the other category winners Tjobs SA, Ovelin and Social Fortress.
Read More: http://businessandleadership.com/small-business/item/37771-category-winners-of/
Lilly Pulitzer takes multiplatform email optimization to a whole other level. This is 1 email, but with 2 entirely different looks depending on whether you open it on a desktop or smartphone. (This is an example of Live Content, not to be confused with “Responsive Layout/Design.”)
This email from Bonobos is hellah cool, featuring dynamically updated Instagram photos uploaded by their real customers and party-goers. Using social media to make email more engaging is a great idea and makes this an Email We Love.
Looking for last minute inspiration for your holiday email marketing campaigns? Movable Ink’s Ryan Pipkin offers his 5 top tips for boosting holiday sales with live email on Experian CheetahMail’s Marketing Forward blog today. Check it out:
Also, be sure to download our complimentary “Steal These Ideas” guide from our homepage — it provides a deeper dive into some of the tactics illustrated in Ryan’s post: http://www.movableink.com.
Check out this email from Steve Madden with a live Google Map embedded in it showing their stores closest to you based on when and where you opened the message. They also used their favicon to pin locations – nice touch!