I fall into conversation with LeadsCon speaker Vivek Sharma, CEO and cofounder of the buzz-worthy Movable Ink. His company has developed real-time dynamic content capabilities for email, including post-send updating. Imagine receiving an email with a coupon that changes depending on the time of day — for restaurants a lunch special could morph into a dinner special as the hours passed. Imagine an email signature that always features your latest tweet.
Blue Hornet’s Manny Ju writes a nuanced review of Movable Ink’s Local Maps feature. Enjoy!
So let’s talk mobile email strategy now. Any brand having local outlets should consider Local Maps in their mobile email programs. Local search is one of the most widely used features on mobile handsets. MovableInk’s Local Maps takes the experience to a level that local search can never go. The web search experience is restricted because it cannot provide the same personalized experience that only email can. Only Local Maps can provide personalized “insider information” on points of interest that local search has no way of knowing.
25 of the submissions are being featured in the DonorsChoose.org special showcase, and 8 winners were selected by the contest judges as contest finalists. Out of the 8 finalists, the contest winner was DonorsChoose Signature. Created by Michael Nutt, DonorsChoose Signature creates a dynamic email signature to show classroom projects in need of funding each time your email is viewed.