In the spring, we shared a list of 10 Email Marketing Influencers to Follow on Twitter. In that post, we noted that “’sharing and influencing’ is part of the DNA of our culture;” fundamentally, it’s what email marketing is all about.
As the amount of information our colleagues share on Twitter vividly demonstrates, that commitment to sharing and influencing extends to helping each other succeed as individuals and to growing our industry.
And it’s a commitment goes beyond Twitter. Like Movable Ink, many of our industry peers maintain blogs that provide a wealth of information about email marketing and related topics. Below are ten blogs that we often find ourselves visiting on a regular basis. Some provide content of general interest to email marketers, others are more technical in nature. But all of them provide useful information. Check them out – you’ll probably want to bookmark them and make many return visits.
About the company: Campaign Monitor bills itself as “the leading provider of professional-grade email marketing and automation software for growing businesses.” It was founded in 2004; its headquarters is in Sydney, Australia.
Posts to check out
- Gmail update: A closer look at Google’s rendering refresh
- Video in email just got easier
- What is email marketing for, anyway?
2. Copyblogger
About the company: Copyblogger is “not too humble to say it’s the most popular content marketing and writing blog on the planet.” The company “has been teaching people how to create killer online content” since 2006. Copyblogger is part of Boulder, Colorado-based Rainmaker Digital.
Posts to check out
- Powerful calls to action: How to get your reader to take the next step
- Ask yourself these three simple questions to craft better headlines
- How to craft a marketing story that people embrace and share
About the company: Email on Acid “provides email testing, troubleshooting and tracking tools to help you simplify and improve your email marketing efforts.” The company was founded in 2009 and is based in Greenwood Village, Colorado.
Posts to check out
- Gmail update: Support for embedded styles and media queries has arrived!
- Six creative ways to use social media in your email campaigns
- Email etiquette 101
4. Epsilon
About the company: Epsilon calls itself “the global leader in turning data-driven marketing into lasting relationships.” Its blog, called “A Brand New View,” is focused on providing the “latest thinking in marketing along with news, case studies and other useful resources to support your programs.” The Irving, Texas-based company was founded in 1969.
Posts to check out
- The journey to truly personalized marketing
- Why showing gratitude in your marketing efforts matters
- Responsive design coming to Gmail
5. FreshInbox
About the company: “Email coder, writer and elusive (email) bug hunter” Justin Khoo, FreshInbox’s proprietor, writes that he created the site after he realized “that email is finally growing up and is starting to adopt cooler new capabilities such as media queries and interactivity and wanted to create a space to blog about it.”
Posts to check out
- Microsoft’s slow march to email redemption
- Tracking interactions in email with Google Analytics
- Image carousel with email tool
6. Litmus
About the company: Litmus provides a web-based email creation, testing and analytics platform that “empowers marketers, designers and agencies to confidently deliver a superior subscriber experience.” Litmus was founded in 2005 and is based in Cambridge, Massachusetts.
Posts to check out
- Six shocking myths about subject lines
- Mobile back up to 56 percent for September email market share
- DMARC: What it is and how it protects your brand against email fraud
7. AWeber
About the company: AWeber is an email marketing service used by more than 100,000 small businesses, bloggers and entrepreneurs worldwide. They have a ton of free email marketing resources to help you get your email campaigns up and running fast.
Posts to check out
- Your Field Guide to Animated GIFs in Email
- The 5 Secrets to Building Your Email List
- How Personalization Can Help You Connect with Subscribers
8. Return Path
About the company: Return Path bills itself as “the world’s leading email data solution provider.” The company “analyzes the world’s largest collection of email data to show marketers how to stay connected to their audiences, strengthen their customer engagement, and protect their brands from fraud.” The New York-city based company was founded in 1999.
Posts to check out
- Email deliverability: best practices for the holidays
- The surprising cost of unsubscribes
- Email tips for retailers
9. SendGrid
About the company: SendGrid is a transactional email delivery and management-service company. “From email deliverability best practices, to hackathon highlights, API tutorials, and everything in between, the SendGrid blog is your destination for all things email,” the company says. The company, which was founded in 2009, has its headquarters in Boulder, Colorado.
Posts to check out
About the company: The name says it all: the Really Good Emails website features amazing emails in dozens of categories: Confirmation, GIF, Holidays and a lot more. But did you know they write really good articles, too? On Medium, they dig into detailed analysis of various email strategies, especially in their Email Exploration series.
Posts to check out
- Lost and Found: Digging into the Abandoned Cart Email
- Lessons from Square’s Email Specialist
- Pinterest Onboarding Emails
Bonus blog: MarketingProfs
About the company: MarketingProfs is an exception to this list – technically it’s not a blog, but it’s a site we visit so frequently that we absolutely had to include it. It bills itself as offering “modern marketing tools, training, strategies, articles, online seminars, discussion forums, and much more.” MarketingProfs was founded in 2000; its headquarters is in Los Angeles, California.
Posts to check out