October 2016 Email Campaign Ideas

Fall has officially arrived – and with it comes a slew of opportunities to connect with your subscribers. Remember, everything you do now sets the stage for your holiday campaigns. Take advantage of these October 2016 holidays and themes to grab engagement now, and get better results in your festive campaigns later. Continue reading

Email Content 101: How to Write Your Most Actionable Email Ever

Whether you’re a retailer promoting a new line of sneakers, a hotel chain encouraging readers to enter for a chance to win their dream vacation or a restaurant displaying your seasonal offerings, all brand emails have one thing in common: you’re trying to persuade readers to take action – and preferably sooner rather than later. Continue reading