Contextual marketing isn’t a fleeting trend. It’s an essential strategy for anyone using email marketing. Companies using email see ROI up to 4,300% – and contextual marketing can increase that return by more than double.
That’s why contextual marketing isn’t a nice-to-have, it’s a must-have for any serious marketer. Our latest eBook, Everything You Need to Know About Contextual Marketing covers, well, everything you need to know: from advanced tactics to examples from real brands to basic questions like, “What is contextual marketing?”
Here are just a few of contextual strategies you’ll learn:
- Live data
- Live social feed
- Weather targeting
- Location targeting
… and a lot more! You’ll even learn how to use data to deliver the perfect contextual experience.
Download Everything Your Need to Know About Contextual Marketing now!
Do you feel as though your attention span is getting shorter? You are probably right. And you are not alone. Continue reading
The following post was written by Carl Sednaoui, Director of Marketing at MailCharts. MailCharts is the tool e-commerce marketers use to plan their email campaigns and track their competitors.. Learn more here. Continue reading
Six years ago, Movable Ink pioneered the the application of contextual experiences to email. Continue reading
Happy Monday, marketing mavens! Before diving into the workweek, why not check out some recent news from around the wide world of email marketing? Continue reading
For an email marketer, there is nothing sadder in the this world than hitting send and hearing complete silence: dismal open rates that lead to low engagement, and ultimately time wasted on a campaign that doesn’t move the needle. Continue reading
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Did you know it takes 32% of brands 3-4 weeks to plan and execute an email campaign? For brands with additional dependencies, it can take two months or more. Continue reading
Welcome to Monday, marketers! Here’s another roundup of recent email marketing news to get your week off to an informative start. Continue reading
Does it feel like the holiday season starts earlier every year? In a way, it does. Retailers and consumers alike are planning earlier than ever, with most kicking off their holiday email campaigns in October. Continue reading