Apartment and house hunting in NYC is nothing short of a nightmare. In the busier months, some of the best listings can be off the market in a matter of hours. That’s why StreetEasy, New York City’s leading local real estate marketplace, wanted their Neighborhood Spotlight email to make navigating the market a whole lot easier, and we’re proud to say the spotlight is a finalist for the OMMA Award for best email. Continue reading
Depending on your campaign goals, there are many ways to measure the success of your email program – you can focus on open rates, read length, conversions, retention metrics, but there is one metric that is the most ubiquitous one of all – your click-through rate. Continue reading
The following blog post was written by Jeffrey L. Cohen, Director of Content Strategy at Cheetah Digital. Continue reading
When you incorporate user-generated content in emails, you can get your audience involved and inspired and shave precious hours off of your production time. So, Liz Tashik, our Associate Account Director, teamed up with our friends over at Curalate to share her best UGC advice in a webinar. Continue reading
Augmented reality is becoming so much more than just a party trick. Now that the Pokémon Go phase is (mostly) behind us, marketers are starting to delve into practical ways to use AR to increase engagement and reach their goals. Continue reading
The following blog post was written by Andrea Short, Senior Strategist at BrightWave.
Our team wanted to help our EMEA partners get to know Movable Ink. So, we decided to share some summer fun with our partner summer campaign. #MIPartnerSummer was a hit, with over 100 participants and plenty of fun moments along the way. Here are some of the highlights: Continue reading
When it comes to marketing, consistency is key. You want your brand to be immediately recognizable each time a consumer comes into contact with your brand. Continue reading
The following blog post was written by Andrew LeClair, Product Marketing Manager at Pega.
111 BILLION emails are sent to consumers every day. But, with only 3.8 Billion email users worldwide, this means that the average consumer can receive up to 30 emails per day from brands trying to sell them something. That’s a lot. There’s no way that all of those emails can resonate – and the numbers prove it.