3 Ways to Use AR in Your Marketing

3 Ways to Use AR in Your Marketing

Augmented reality is becoming so much more than just a party trick. Now that the Pokémon Go phase has is (mostly) behind us, marketers are starting to delve into practical ways to use AR to increase engagement and reach their goals.  Continue reading

#MIPartnerSummer Recap

Movable Ink’s EMEA Partner Summer

Our team wanted to help our EMEA partners get to know Movable Ink. So, we decided to share some summer fun with our partner summer campaign. #MIPartnerSummer was a hit, with over 100 participants and plenty of fun moments along the way. Here are some of the highlights: Continue reading

MessageGears- Brand Storytelling Requires Knowing Your Customer

Brand Storytelling Requires Knowing Your Customer

The following blog post was written by Jeff Haws, Content Marketing Manager at MessageGears. 

You don’t have to look for long to find marketing experts extolling the virtues of storytelling in selling your brand. And, far from an exception, email marketing is one of the most fertile grounds for establishing the narrative of your brand, drawing readers in and getting them to associate you with a compelling story that helps them connect with you on a deeper level than merely buying your products. Continue reading

Pega- Why Irrelevant Emails Are Killing Your CLV

Ugh, Another One? Why Irrelevant Emails Are Killing Your CLV

The following blog post was written by Andrew LeClair, Product Marketing Manager at Pega

111 BILLION emails are sent to consumers every day. But, with only 3.8 Billion email users worldwide, this means that the average consumer can receive up to 30 emails per day from brands trying to sell them something. That’s a lot. There’s no way that all of those emails can resonate – and the numbers prove it.

Continue reading

5 Reasons Why YOu should Go to Think Summit

5 Reasons Why You Should Go to Think Summit

We’re about one month away from Think Summit, and we’re laser-focused on making sure every attendee leaves empowered and inspired (experiences are kind of our thing). We’re ditching jargon and buzzwords for two days of thought-provoking keynotes, actionable content, and interactive sessions. Continue reading

Embedded Surveys in Email

Email’s Secret Engagement Weapon: Embedded Surveys

For the people who take them, surveys can be fun, fast, and educational. But building them is a very different story. Questions can be worded in any number of ways – which way is best? How many questions is too many, or too few? Then you have to analyze and share results. Continue reading

Happy Re-engagement! 5 Messages That Make It Happen

Happy Re-engagement! 5 Messages That Make It Happen

Re-engaging your audience requires finesse, good timing, persistence, and a sense of humor. That’s why it’s so challenging. Your recipients know you – have perhaps bought from you – but they have become disinterested. Now you must win them back. The good news: You can pull it off. Continue reading