How to Build Better Loyalty Emails

Email is essential for a successful loyalty program, but many companies aren’t using email correctly. Email content is too often an afterthought, with many companies delivering loyalty program emails that contain static data. Continue reading

3 Ways Automation Can Humanize Your Email Marketing Strategy

Email automation can be used to create robust email campaigns that trigger when an action occurs—for instance, when a customer makes their first purchase or visits a specific page on your website. This allows you to send targeted emails that help nurture the relationships you have with your subscribers. Continue reading

Case Study: Spotify

Listening to music is a highly personal experience, and no one knows this better Spotify. The digital music service wanted to send a month-in-review email that made every single one of their subscribers feel special. Continue reading