Inkredible Opportunities, April 9th

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

Job of the Week

Email Manager, Target – Minneapolis, MN

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The Role Mobile Plays in Supporting Email

By Shannon Cook: Director, Go-to-Market Enablement – Mobile Channel

In 2020, 60% of smartphone users increased their screen-time during the pandemic, making mobile’s role in marketing strategy critical. While marketers are well aware of the mobile age unfolding in real-time, you’d be surprised how many are unprepared for it. According to eMarketer, only 9% of marketers have achieved a seamless omnichannel experience and 39% of marketers report having just a basic integration between web, email, and mobile communications. 

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Inkredible Opportunities, April 2nd

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

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[Partner Spotlight] flexEngage

flexEngage Becomes Official App Partner of Movable Ink

Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks. That’s why we’re proud to announce our latest partnership with flexEngage.

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The Economy is Thawing and CMOs are Charting a New Path Forward

Research reveals how marketing leaders are reacting to new economic outlook

By Alison Lindland: Senior Vice President of Strategy, Movable Ink

The first quarter of 2021 was an economic roller coaster. The world went from pandemic confusion and social unrest in January to signs of normalcy and quick vaccine wins to round out March. As a result, what marketing leaders knew two and a half months ago has dramatically changed while preparation for Q2 and even H2 take place.

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How to Use Dynamic Content for Retention and Loyalty

This is a guest blog post from Iain Moss, Senior Content Marketing Manager at Ometria – a Movable Ink Partner.

Ecommerce has experienced a phenomenal rate of growth in the past year. One upshot of the COVID-19 pandemic is that ecommerce has jumped forward ten years in just three months, according to McKinsey. 

As a result of that, many brands have found themselves acquiring new customers over the pandemic, and now find themselves needing to put a fully-functioning loyalty and retention program in place. Blasting each customer with exactly the same message is a recipe for ruining your brand’s reputation, and killing off any loyalty you’ve worked on building. 

That is where real-time content personalization powered by Movable Ink, coupled with the insights that Ometria’s powerful AI-based intelligence and orchestration can combine to help brands deliver 1:1 personalization at scale.

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Inkredible Opportunities, March 26th

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

Continue reading

How Direct-to-Consumer Brands Are Preparing For a Bounce Back 2021

By Julio Lopez: Director of Client Strategy, Retail Practice Lead

For almost every consumer industry, 2020 was a difficult year, but some brands were in a better position than others to weather the social distancing restrictions that limited in-person shopping. Notably, direct-to-consumer (DTC) retail brands–digital native companies with no or very few brick and mortar locations–found that what made them successful before the pandemic allowed them to quickly shift focus and manage uncertainty.

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Inkredible Opportunities, March 19th

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

Continue reading

Inkredible Opportunities, March 12th

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

Continue reading