Congrats to StreetEasy for Making the OMMA Awards Shortlist

Congrats to StreetEasy for Making the OMMA Awards Shortlist

Apartment and house hunting in NYC is nothing short of a nightmare. In the busier months, some of the best listings can be off the market in a matter of hours. That’s why StreetEasy, New York City’s leading local real estate marketplace, wanted their Neighborhood Spotlight email to make navigating the market a whole lot easier, and we’re proud to say the spotlight is a finalist for the OMMA Award for best email. Continue reading

3 Ways to Use AR in Your Marketing

3 Ways to Use AR in Your Marketing

Augmented reality is becoming so much more than just a party trick. Now that the Pokémon Go phase is (mostly) behind us, marketers are starting to delve into practical ways to use AR to increase engagement and reach their goals.  Continue reading

#MIPartnerSummer Recap

Movable Ink’s EMEA Partner Summer

Our team wanted to help our EMEA partners get to know Movable Ink. So, we decided to share some summer fun with our partner summer campaign. #MIPartnerSummer was a hit, with over 100 participants and plenty of fun moments along the way. Here are some of the highlights: Continue reading

MessageGears- Brand Storytelling Requires Knowing Your Customer

Brand Storytelling Requires Knowing Your Customer

The following blog post was written by Jeff Haws, Content Marketing Manager at MessageGears. 

You don’t have to look for long to find marketing experts extolling the virtues of storytelling in selling your brand. And, far from an exception, email marketing is one of the most fertile grounds for establishing the narrative of your brand, drawing readers in and getting them to associate you with a compelling story that helps them connect with you on a deeper level than merely buying your products. Continue reading

Pega- Why Irrelevant Emails Are Killing Your CLV

Ugh, Another One? Why Irrelevant Emails Are Killing Your CLV

The following blog post was written by Andrew LeClair, Product Marketing Manager at Pega

111 BILLION emails are sent to consumers every day. But, with only 3.8 Billion email users worldwide, this means that the average consumer can receive up to 30 emails per day from brands trying to sell them something. That’s a lot. There’s no way that all of those emails can resonate – and the numbers prove it.

Continue reading