3 Ways Financial Services Marketers Can Amp Up Personalization in Email

Email is the most popular channel for driving personalization, but financial services marketers are missing the mark. On average, financial services marketers spend more on personalization technologies than their counterparts in other industries, according to The Relevancy Group. However, only 46% of financial companies regularly optimize email content by implementing personalization or dynamic content. 

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Why Brands and Customers Love the ‘Subscription Economy’

Once upon a time, the word “subscription” was only associated with magazines and newspapers. But things are different now.

Today, we can subscribe for razor blades, dinner ingredients, makeup, movies, neckties, software, music, and…well, the entire list would probably take up the rest of this post.

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