How to Build Better Loyalty Emails

Email is essential for a successful loyalty program, but many companies aren’t using email correctly. Email content is too often an afterthought, with many companies delivering loyalty program emails that contain static data. Continue reading

3 Ways Automation Can Humanize Your Email Marketing Strategy

Email automation can be used to create robust email campaigns that trigger when an action occurs—for instance, when a customer makes their first purchase or visits a specific page on your website. This allows you to send targeted emails that help nurture the relationships you have with your subscribers. Continue reading

Case Study: Spotify

Listening to music is a highly personal experience, and no one knows this better Spotify. The digital music service wanted to send a month-in-review email that made every single one of their subscribers feel special. Continue reading

Webinar: How to Build Better Loyalty Emails

There are no silver bullets in marketing, but loyalty programs come pretty darn close. Marketers love them for their awesome ability to retain and grow their customer base. Customers love them because of the hyper-personalized treatment and rewards they receive. Continue reading

9 Easy-to-Avoid Email Marketing Mistakes

Saying “mistakes happen” after you realize you’ve sent a message with an error in it to thousands of recipients doesn’t provide much consolation to email marketers. Yes, mistakes do happen. And they will happen again. But that doesn’t mean you shouldn’t do everything you can to minimize them. Fortunately, with a little forethought (and proofreading) you can head off the most-common email marketing mistakes. Below are nine to watch out for. Continue reading