How Your Product Catalog Can Drive More Effective Marketing

This is a guest blog post from Kara Holthaus, VP of Client Services at SmarterHQ – a Movable Ink Exchange Partner.

Holiday shopping is in full swing, and like most things in 2020, it’s looking a bit different than in years past. In the COVID-19 era, shoppers are more cautious about browsing in-store (let alone for doorbuster days like Black Friday), shipping delays have become an expectation, and consumers may be more conservative with their gift lists.

Thanks to these changes and the added pop-up shopping extravaganzas like Amazon’s Prime Day, it’s more pertinent than ever for brands to capture their customer’s attention and create a seamless consumer journey across all channels.

By using their product catalog to drive marketing campaigns, retailers can communicate with their customers through personalized interactions, and ensure shoppers are getting what they want, when they need it. 

Here are four ways brands can use their product inventory to come out on top this holiday season.

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Festive Favourites: Movable Ink’s Holiday Playlist

Whether you’ve had your tree up for two months or two minutes, bought all your gifts in the Black Friday sales, or just woke up this morning wondering how it could possibly be December…we’ve finally reached ‘the most wonderful time of the year!’ (Though, the bar is low in 2020).

Holiday music is an essential part of the season’s celebrations, so we asked the Movable Ink team for their favourite Christmas tracks and put together this Spotify playlist.

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4 Critical Steps Before You Start Personalizing Your Mobile App

This is a guest blog post from Michael Lavoie, SVP of Customer Success at Airship – a Movable Ink Exchange Partner.

Today’s on-the-go consumers demand a personalized experience no matter where they choose to engage—including on your mobile app! Plus, your app users are likely some of your most loyal and valuable customers. That makes delivering a personalized experience through your app an absolute imperative as you work to grow their lifetime value.

While brands have had years to perfect their email personalization practices, getting started with app personalization requires some new ways of thinking. At the Re(Think) by Movable Ink event, I teamed up with Strategic Services Lead Jennie Lewis to discuss trends, best practices and four critical steps to take before you begin personalizing your mobile app. 

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Inkredible Opportunities, November 20

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

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The Future of Retail: Focus on All Channels

Retail was already undergoing a dramatic transformation, and the global pandemic has only accelerated it. Though Covid-19 has limited in-person experiences, brands still have the opportunity to connect with customers on many other channels. By embracing new technologies and consumer values, companies will find they’re able to infuse new life into the industry in ways that were previously unimaginable.

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Partner Spotlight: Feefo

We all buy clothes, eat at restaurants and maybe even get pampered at the salon. Is your first instinct to read the reviews before making a decision? You’re not alone—90% of consumers read online reviews before visiting a business, and 80% of shoppers find reviews from other people just as persuasive as recommendations from friends and family.

With more people sharing their experiences online, your online reputation takes high priority across all of your customer touchpoints. The good news is that it’s super easy to incorporate ratings and reviews in your email and mobile campaigns, especially with Exchange partners like Feefo.

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[Vodcast] Future-Proofing Your Mobile Strategies for 2021 and Beyond

As we navigate out of 2020 and into 2021, marketers should be intentionally thinking about how to sustain the mobile growth that we’ve seen and spoken about in our previous Ink Tank episode. In this episode, Rachel Cowlishaw from Movable Ink’s Strategy Team talks to Dorothy Murach, Product Marketing Manager at Upland Localytics, about shifting consumer behaviors across industries, how brands have pivoted to address these changes, and the winning strategies that marketers should embrace moving into 2021.

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Inkredible Opportunities, November 13

At Movable Ink, we’re proud of our extensive network of inkredible marketers that we’ve formed relationships with over the years. To help facilitate even more connections and make it easier for our friends and colleagues to find new opportunities, we will be publishing the latest and greatest jobs from our network each week. 

Want to submit a job? Drop us a line at clientjobs@movableink.com

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Future of Retail Ch 1

The Future of Retail: Reimagining the Supply Chain

Up to this point, supply chains have been linear, with each step dependent on the previous one. An inefficiency at one stage would affect all stages that follow. While this may have been manageable before, today’s challenges — the global pandemic, trade wars, and challenges with international relations — have put an overwhelming strain on the system.

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Ch-ch-ch-changes: How to evolve your marketing for troubled times

This is a guest blog post from Parry Malm, CEO of Phraseea Movable Ink Exchange Partner.

This year, the way we talk to customers was forced to change quickly and dramatically. Marketers were forced to pump the brakes on high-pressure sales tactics as people lost their jobs en masse. They put their fire emojis on the bench as the world burned. They made sure soft, slow music was playing in the background of every ad. 

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