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Campaign Spotlight: PANDORA UK

Valentine’s Day is here, and according to the National Retail Federation, those who are celebrating are expected to spend an average of $161.96 this year. And while customers are getting ready to spend a grand total of $20.7 billion in cards, outings, and novelty gifts, marketers are getting creative and delivering exceptional campaigns. Here’s one of our favorite Valentine’s Day campaigns.
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4 Ways Travel Marketers Can Encourage UGC

When it comes to promoting travel destinations, user-generated content (UGC) has few peers. Travelers – especially young ones – increasingly avoid purchasing if their destination, tour, or experience hasn’t been validated by their peers. That’s because UGC is a potent form of social proof – one of the most critical drivers of purchasing decisions.
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“No Brainer Day” and Six More Obscure Winter Holidays You Should Know About

Valentine’s Day – a huge day for many marketers – is upon us and we have every confidence that you will make the most of it. Unfortunately, so will everyone else. If you want to stand out, why not create some content based on a (much) lesser-known holiday? You won’t break any hearts by giving it a shot. Here, for your consideration, are seven little-known, odd or downright baffling holidays that are celebrated later this month and throughout March. Continue reading

Copy of Blog recap

10 Show-stopping Email Campaigns from 2018

We work with brands that are consistently raising the bar when it comes to innovative and personalized emails. So, we knew that we had to come up with a list of a few of our favorite examples. Let’s take a look back at 10 of the most compelling client emails from 2018. Continue reading