When you incorporate user-generated content in emails, you can get your audience involved and inspired and shave precious hours off of your production time. So, Liz Tashik, our Associate Account Director, teamed up with our friends over at Curalate to share her best UGC advice in a webinar. Continue reading
Augmented reality is becoming so much more than just a party trick. Now that the Pokémon Go phase has is (mostly) behind us, marketers are starting to delve into practical ways to use AR to increase engagement and reach their goals. Continue reading
The following blog post was written by Andrea Short, Senior Strategist at BrightWave.
Our team wanted to help our EMEA partners get to know Movable Ink. So, we decided to share some summer fun with our partner summer campaign. #MIPartnerSummer was a hit, with over 100 participants and plenty of fun moments along the way. Here are some of the highlights: Continue reading
When it comes to marketing, consistency is key. You want your brand to be immediately recognizable each time a consumer comes into contact with your brand. Continue reading
The following blog post was written by Andrew LeClair, Product Marketing Manager at Pega.
111 BILLION emails are sent to consumers every day. But, with only 3.8 Billion email users worldwide, this means that the average consumer can receive up to 30 emails per day from brands trying to sell them something. That’s a lot. There’s no way that all of those emails can resonate – and the numbers prove it.
We’re about one month away from Think Summit, and we’re laser-focused on making sure every attendee leaves empowered and inspired (experiences are kind of our thing). We’re ditching jargon and buzzwords for two days of thought-provoking keynotes, actionable content, and interactive sessions. Continue reading
For the people who take them, surveys can be fun, fast, and educational. But building them is a very different story. Questions can be worded in any number of ways – which way is best? How many questions is too many, or too few? Then you have to analyze and share results. Continue reading
Re-engaging your audience requires finesse, good timing, persistence, and a sense of humor. That’s why it’s so challenging. Your recipients know you – have perhaps bought from you – but they have become disinterested. Now you must win them back. The good news: You can pull it off. Continue reading