A few weeks ago, we took a look at email activity during Mother’s Day weekend. We saw strong email opens on mobile and even stronger read lengths on iPhones, suggesting that many people were traveling and opening emails on-the-go. Continue reading
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If you’re an email marketer, your time is valuable. But so many email marketers are manually piecing their messages together by hand, making countless revisions and ultimately spending weeks or months to get a single campaign out the door. Continue reading
Aspiring writers of the literary persuasion will be counseled to “find your voice.” It’s solid advice. You want your writing to pop, to be immediately recognizable as yours. Continue reading
It’s no secret that creating relevant and valuable experiences for customers is key to the success of content. Continue reading
Chances are, you have data on your customers. Whether it’s shopping behavior like products they’ve been browsing or the location of their favorite store, this kind of information can help you deliver hyper-relevant content. Continue reading
It’s an easy trap to fall into – we’re so busy creating content that we can lose sight of exactly why we are we are doing it. Continue reading