Valentine’s Day is here, and according to the National Retail Federation, those who are celebrating are expected to spend an average of $161.96 this year. And while customers are getting ready to spend a grand total of $20.7 billion in cards, outings, and novelty gifts, marketers are getting creative and delivering exceptional campaigns. Here’s one of our favorite Valentine’s Day campaigns.
We’re excited to sponsor these upcoming partner events. Join us to hear from some of the best and brightest minds in marketing, and you can learn more about our platform and partnerships while you’re there.
When it comes to promoting travel destinations, user-generated content (UGC) has few peers. Travelers – especially young ones – increasingly avoid purchasing if their destination, tour, or experience hasn’t been validated by their peers. That’s because UGC is a potent form of social proof – one of the most critical drivers of purchasing decisions.
Check out how the DNC used intelligent creative to double their online fundraising donations and personalize at scale by sending a series of 1:1 campaigns that are completely unlike what others in their space are doing.
Not to brag, but 2018 was a pretty monumental year here at Movable Ink. Continue reading
Valentine’s Day – a huge day for many marketers – is upon us and we have every confidence that you will make the most of it. Unfortunately, so will everyone else. If you want to stand out, why not create some content based on a (much) lesser-known holiday? You won’t break any hearts by giving it a shot. Here, for your consideration, are seven little-known, odd or downright baffling holidays that are celebrated later this month and throughout March. Continue reading
We work with brands that are consistently raising the bar when it comes to innovative and personalized emails. So, we knew that we had to come up with a list of a few of our favorite examples. Let’s take a look back at 10 of the most compelling client emails from 2018. Continue reading
ROI-conscious marketers, this one’s for you! Check out this recording from our recent webinar with Forrester Consulting. Continue reading
Here at Movable Ink, we invest in a world-class partnership program to help our clients make the most of their martech stacks and elevate their marketing experiences. And since customer loyalty remains one of the highest priorities for marketers, we’re proud to show off some work with our partners at CrowdTwist in this brand new case study. Continue reading
Here’s a roundup of our volunteering opportunities and charitable causes from 2018.