Many email service providers quote you a CPM price based on emails sent. If you are quoted a $3.00 CPM with a 25% open rate then your True CPM is actually $12.00. In other words, you pay for emails that never get read. We always quote you a TrueCPM rate for actual, delivered impressions.
How does the Pay As You Go plan work?We'll adjust your plan to match your usage patterns every month. Once you have provided your billing details we'll tally up your usage each month and auto-pick the plan that best meets it using True CPM. Scale your usage up or down from month-to-month and never worry about overpaying.
Don't worry, if your usage goes over your plan we'll make sure your images aren't capped. We'll send an email when you approach the maximum on the current tier and a follow-up email if your usage bumps you to the next tier. New usage charges are pro-rated.
How long can I use the Starter plan?The Starter plan is free forever but is watermarked with Movable Ink's logo. You can upgrade to a paid account to remove the branding at any time.